Kentico, a prominent player in the content management system arena, is gearing up to host its Partner Connections 2024 events, showcasing groundbreaking innovations in digital marketing and customer engagement. With two key events scheduled—first in Prague on October 8-9, followed by Miami on November 12-13—Kentico aims to elevate the capabilities of its Xperience platform, a comprehensive solution that integrates content management with marketing functionalities.
The focus of the Partner Connections 2024 events will be on Xperience, a powerful system designed to consolidate a variety of marketing tools into one platform. This integration aims to support businesses in delivering tailored experiences for customers across multiple digital channels. Not only does this streamline engagement efforts, but it also enhances the way organizations approach their digital marketing strategies.
Attendees can expect a robust agenda packed with technical workshops, live demonstrations, and informative discussions centered on digital experience management. This setup offers a prime opportunity for partners to explore nearly all major features introduced by Kentico over the past year, underscoring the company’s commitment to continuous improvement and innovation.
Since the last Partner Connection event, Kentico has rolled out over 65 new features that significantly boost digital marketing capabilities and improve content management processes. Among these innovations is AIRA, a revolutionary service leveraging Generative AI to assist marketers and editors in automating routine tasks. This capability is instrumental in expediting the content creation process, thus allowing teams to focus on strategic initiatives rather than repetitive actions.
Another notable feature is the introduction of “smart folders.” These smart folders simplify the content management experience by automatically aggregating content and enabling dynamic updates across various websites. This feature, alongside multichannel content reusability, elevates the level of automation in content updates and ensures that marketing teams can maintain a consistent and engaging online presence with minimal effort.
In anticipation of the upcoming Partner Connections events, Kentico is dedicated to providing partners with an in-depth exploration of Xperience’s latest functionalities. Participants will have the opportunity to attend technical workshops focused on tools for content migration and gain skills essential for achieving Kentico certifications. This hands-on approach not only enriches knowledge but also equips partners with actionable insights that can be applied to their marketing strategies.
Debbie Tucek, Vice President of Product at Kentico, shared the company’s forward-looking vision, stating, “This year’s event will highlight the multitude of ways that Xperience by Kentico can become an agent of change within your marketing and technology strategies. From automating content updates to reducing the complexity of the martech stack, we are creating a unified system that enables marketers to better understand and showcase the impact of their efforts.” Such statements denote Kentico’s commitment to providing marketers with the tools needed to make informed, data-driven decisions in real time.
The events promise to prepare Kentico’s partners for the technological advancements on the horizon, ensuring they remain at the forefront of digital marketing evolution. As marketers increasingly rely on data to shape their strategies, understanding how to leverage these tools effectively becomes paramount.
In summary, the Partner Connections 2024 events represent a prime opportunity for businesses to gain critical insights into the latest digital marketing trends and technologies. With the integration of powerful features like AIRA and smart folders, Kentico’s Xperience platform is not just a content management system; it is a comprehensive toolkit for marketers striving to improve customer engagement and drive results.
Attending these events, partners will not only learn about new innovations but will also be equipped with the knowledge to leverage them effectively in their campaigns. This is crucial as the competitive landscape continues to evolve, and staying ahead of the curve becomes essential for success.
Ultimately, Kentico’s Partner Connections 2024 is set to be a pivotal moment, marking significant advancements in how businesses approach digital marketing and customer engagement strategies. Companies unable to attend should consider the insights shared during these events, as they can very well shape future marketing practices and technologies.