The Martech Weekly has proudly launched the second TMW 100 Innovation Awards, uniquely dedicated to recognizing advancements in the marketing technology sector. These awards stand out for their commitment to impartiality, as entries are evaluated by industry experts and the public, ensuring no company can manipulate the process through sheer size or budget.
Juan Mendoza, CEO and Founder of TMW, emphasizes the credibility of the awards, stating, “Winning a TMW 100 Award reflects true achievement and innovation.” Open for applications until August 30, 2024, the awards invite any company that has introduced or improved a marketing technology product in the last year to participate.
A distinguished panel, including Scott Brinker of Chiefmartec, will review submissions based on criteria like novelty, impact, and ethics. The awards aim to assist marketers who invest heavily in tech solutions that often fail to deliver due to unreliable data.
Industry veterans such as Billy Loizou from Amperity underscore the value of a trustworthy ranking system, which highlights solutions designed to tackle vital issues like customer retention and campaign ROI. Sarah Jarvis from Eagle Eye also notes how being recognized in such awards fosters brand visibility and team morale.
The event attracts global participants, making it a serious contender on the international stage. Last year’s winner, CustomerLabs, and runner-up, Desygner, both report significant benefits from their high rankings.
Fiona Ngaruro, a judge and e-commerce consultant, underlines the awards’ role in leveling the competitive landscape, giving lesser-known solutions the recognition they deserve. The TMW 100 Innovation Awards not only serve as a beacon for innovation but also provide vital insights to technology purchasers about effective marketing tools. The winners will be unveiled at the Martech World Forum in London on October 30, 2024.