Casey's Looks to Shake Up Merchandising Mix

Casey’s General Stores Inc. is set to transform the retail landscape with its inaugural Innovation Summit. Targeting over 2,600 convenience locations across 17 states, the event aims to collaborate with innovative food and beverage brands eager to showcase their unique offerings. Chris Stewart, VP of merchandising at Casey’s, emphasized the company’s dedication to providing high-quality, affordable products that cater to customer preferences.

This initiative highlights the retailer’s position as the third-largest convenience store chain and the fifth-largest pizza provider in the United States. Brands seeking inclusion in Casey’s stores can apply online until August 19. Selected applicants will participate in a virtual meeting, with opportunities to advance to the in-person summit in Ankeny on October 30.

The partnership with ECRM/RangeMe underscores the value of connecting suppliers with Casey’s merchant team, enhancing product relevance for consumers. This summit not only reinforces Casey’s commitment to innovation but also provides a platform for brands to expand their market reach. For those interested, more details and application guidelines can be found at www.rangeme.com/caseysinnovation.

Founded over 50 years ago in Ankeny, Iowa, Casey’s stands at No. 36 on Progressive Grocer’s 2024 list of top food and consumable retailers in North America. This event marks a significant step forward in Casey’s mission to redefine convenience shopping through innovative food solutions.

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