As the crisp autumn air settles in, Southeastern Grocers Inc. is ready to welcome the season with a selection of limited-edition Own Brand products that evoke the warmth and nostalgia of fall. Dewayne Rabon, the chief merchandising officer at Southeastern Grocers, expresses excitement over this opportunity: “As we welcome the harvest season, we’re delighted to offer our customers a curated selection of limited-edition products that capture the essence of this time of year.” These products promise to deliver quality and taste, while being thoughtfully crafted to entice the palate.
This fall, consumers can find these exclusive items at Harveys Supermarket and Winn-Dixie locations. Among the highlights is the SE Grocers Pumpkin Spice coffee, a light roast that expertly combines the flavors of cinnamon, nutmeg, spice, and pumpkin. Another enticing product is the Prestige Pumpkin Spice Latte ice cream, featuring a delicious blend of pumpkin ice cream with espresso flakes and a vanilla cream swirl. For those less inclined towards pumpkin, there’s the Prestige Sack ‘Em Sundae ice cream—a delightful mix of vanilla ice cream, caramel swirls, brownie bits, and fudge flakes.
Such seasonal offerings aim to tap into consumer cravings for autumnal flavors, which have taken charge of the market in recent years. Data suggests that the pumpkin spice trend remains robust, with consumers increasingly seeking seasonal flavors that provide a sense of comfort during the colder months. By introducing limited-edition products aligned with this trend, Southeastern Grocers not only enhances its brand visibility but also engages customers in a narrative of seasonal cheer.
Beyond the enticing fall selections, Southeastern Grocers maintains a year-round commitment to quality within its Own Brand offerings. The company has received multiple accolades for its product lines, underscoring its dedication to excellence. Among the recent achievements, Southeastern Grocers garnered nine honors at the World Dairy Expo Championship Dairy Product Contest, held by the Wisconsin Dairy Products Association, and has amassed 80 awards from the USA Wine, Beer and Spirits Ratings by the Beverage Trade Network. Furthermore, it was recognized in PG’s 2024 Editors’ Picks program for its Know & Love granola bites and Naturally Better soups.
Southeastern Grocers features a range of private label brands, including Essentials, SE Grocers, Prestige, and Know & Love. This extensive portfolio comprises nearly 8,000 items designed to provide customers with significant savings—averaging 20% when compared to national brands. These competitive prices appeal to budget-conscious consumers while also promoting brand loyalty, especially amidst a surging interest in private label grocery products. Industry trends show that consumers are increasingly willing to explore store brands, particularly when the perceived quality meets or exceeds that of national brands.
Based in Jacksonville, Florida, Southeastern Grocers operates as an omnichannel retailer, providing a seamless shopping experience whether in physical stores or online. Customers can enjoy the convenience of grocery delivery and curbside pickup across several states, including Alabama, Florida, Georgia, Louisiana, and Mississippi. This strategic approach positions Southeastern Grocers as a flexible choice for consumers who prioritize both value and convenience.
As autumn unfolds, this initiative not only positions Southeastern Grocers at the forefront of seasonal shopping but also aligns with broader market trends emphasizing local, fresh, and high-quality offerings. By tapping into consumer nostalgia and creating products that resonate emotionally, the retailer could strengthen its customer connections and enhance overall engagement.
In the crowded supermarket landscape, leveraging limited-edition products can provide a competitive edge. It’s a testament to how retailers like Southeastern Grocers are evolving to meet customer demands for variety, quality, and seasonal relevance.
Ultimately, as we move deeper into fall, customers can anticipate an array of flavors designed to celebrate the season while maintaining their expectations for quality and value. With this strategic move, Southeastern Grocers showcases not just its commitment to enhancing the customer shopping experience but also to capitalizing on the burgeoning market of private-label products.