The Next Generation Of The Marketing Mix Model For SMBs In today’s fast-paced digital landscape, small and medium-sized businesses (SMBs) are constantly seeking innovative ways to enhance their marketing strategies…
Cost-Per-Acquisition Watershed Moments Key For Performance Marketing In the realm of performance marketing, understanding the cost-per-acquisition (CPA) of customers is crucial for driving sustainable growth and profitability. The CPA metric,…
Microsoft Boosts AI Investment in South Africa: What This Means for the Growing Market Microsoft is making significant strides to bolster its presence in South Africa’s burgeoning AI market. With…
Brandon Waters named CIO at Books-A-Million Books-A-Million, one of the leading book retailers in the United States, has recently appointed Brandon Waters as its new Chief Information Officer (CIO). With…
MediaOne Elevates AI Marketing Conversations at DMWF 2025 The Digital Marketing World Forum (DMWF) 2025 recently wrapped up its highly anticipated event, drawing a diverse array of industry professionals, creative…
Firms Lagging Behind in AI Adoption: Microsoft Executive Issues Stark Warning In the fast-paced landscape of modern business, staying ahead of the curve is not just an advantage but a…
Instant Raises $18 Million to Expand eCommerce Solutions Instant, the eCommerce retention marketing platform, has recently made headlines by securing $18 million in Series A funding. This significant investment has…
Instant Raises $18 Million to Expand eCommerce Solutions Instant, the eCommerce retention marketing platform, has recently made headlines by securing a substantial $18 million in Series A funding. This significant…
The race to six: Navigating the path to sustainable growth CEOs across industries are constantly faced with the daunting task of steering their companies towards sustainable growth. In a competitive…
Hospitality Starts With An Email: Firm Offers New Service For Hotels In the ever-competitive landscape of the hospitality industry, hoteliers are constantly seeking innovative ways to engage with potential guests…