Retail Media Networks: Insights from 2024 and the Road Ahead
In 2024, it has become abundantly clear that retail media networks (RMNs) are shaping the landscape of digital marketing for retailers. While many players in the retail sector express a…
In 2024, it has become abundantly clear that retail media networks (RMNs) are shaping the landscape of digital marketing for retailers. While many players in the retail sector express a…
In an important shift for its retail strategy, Best Buy Canada has announced a partnership with the technology vendor Rokt that aims to revolutionize its advertising landscape. This collaboration will…
Walmart has officially completed its acquisition of Vizio, the popular smart TV manufacturer, marking a significant shift in the landscape of retail media. This $2.3 billion deal, finalized on December…
In a recent episode of the EGN podcast, host Efe von Thenen conversed with Dorit Posdorf, the Chief Marketing Officer at Doc Morris, about the groundbreaking shifts taking place in…
In an ever-competitive landscape, independent retail media agency DIGITS Agency has forged a strategic partnership with PubMatic, a technology leader in digital advertising. This collaboration aims to enhance the grocery…
In an exciting development for the digital marketing and retail media landscape, Dentsu has announced the launch of Smarter Media, an innovative tool powered by artificial intelligence in partnership with…
As retail continues to evolve, the integration of digital media within brick-and-mortar stores has become a focal point for many businesses. The In-Store Retail Media Playbook serves as a comprehensive…
Criteo has received significant recognition as a leader in the inaugural IDC MarketScape report for Worldwide Retail Media Network Service Providers. This report is a critical evaluation that positions Criteo…
In a significant recognition of its innovative capabilities, Criteo has been named a leader by IDC MarketScape in its inaugural report on Worldwide Retail Media Network Service Providers. This accolade…
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