JCPenney CIO talks $1B customer experience strategy, building strong tech foundation

by Issac Newman June 29, 2024

written by Issac Newman June 29, 2024

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JCPenney CIO Sharmeelee Bala shares insight on how the retailer’s $1 billion reinvestment is all about enhancing the retail customer experience and how it’s using AI to create more efficiencies.

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