CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

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JCPenney CIO talks $1B customer experience strategy, building strong tech foundation

JCPenney CIO Sharmeelee Bala shares insight on how the retailer’s $1 billion reinvestment is all about enhancing the retail customer experience and how it’s using AI to create more efficiencies.