#BroilerWelfare

The Shifting Perception of Supply Chains Post-Pandemic: Are They Underappreciated?

In recent years, supply chain management has evolved from a back-office function to a central player in enhancing customer experience and driving business growth. However, recent findings suggest that this transformative phase may be losing steam. A survey conducted by…

‘Better Chicken’ Logo Aims to Raise Awareness of Broiler Welfare

Compassion in World Farming U.S.A. (CIWF) has launched a new visual identity for its Better Chicken Commitment (BCC), addressing a crucial need among food businesses for clear communication regarding broiler chicken welfare. This initiative features a distinctive chicken “face” logo,…