CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

Month: March 2024

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Beekman 1802 sales in 2023 benefit from holiday growth, Ulta partnership

Skin care is becoming a bigger category for holiday sales, according to Beekman 1802 CEO Jill Scalamandre. “It used to be body and fragrance, fragrance numero uno, then would come body, and then hair and then skin,” Scalamandre told Digital…

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AI-powered martech releases and news: March 21

Right now we’re using AI to detect AI-generated content, AI to generate content that will avoid AI-detectors and AI to review the work of AI researchers. At the same time, OpenAI’s chatbot store is filling up with spam created by…

Marketo March 2024 release: Focus on Dynamic Chat Conversation Flow

Adobe Marketo closed out Q1 with a relatively light release primarily focused on Dynamic Chat Conversational Flow enhancements. Let’s dig in.  Advanced Conversational Flow logic You are now able to add multiple fields to a single targeting choice within a…

Guitar Center brings in PetSmart and Target alumna to lead merchandising

Effective immediately, musical instrument retailer Guitar Center has appointed Kristin Shane as its new executive vice president, chief merchandising and marketing officer. Shane will report directly to Guitar Center CEO Gabe Dalporto, according to a March 19 statement. She “will…

Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

Marketers can’t call Google’s bluff anymore. The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to…

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Macy’s enters talks with Arkhouse on takeover offer

Macy’s is in talks with Arkhouse and Brigade Capital over its previously rejected takeover offers. The department store opened its books to Arkhouse in a confidential agreement that allows the parties to share private commercial information, Reuters first reported March…

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‘Dune: Part Two’ Is a Religious Experience

Denis Villeneuve’s new “Dune” film has won over longtime fans of Frank Herbert’s novel. Still, some purists might need to adjust their expectations. The post ‘Dune: Part Two’ Is a Religious Experience appeared first on WIRED.

Articles

SimplyV Plant-Based Cream Cheese

Nondairy product line made with sustainably produced almonds

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Amazon India to revise seller fees from April 7

Prices may rise for beauty, personal care products as marketplace major revises charges for merchants

Articles

Endangered Species Chocolate Dip ’n Joy

Interactive product donates 10% of net profits to help species, habitats and humanity