Temu: ‘Our practices are fair’
Temu does not recognize itself in the criticism from German consumer organizations. They accuse the platform full of Chinese bargains of unfair trading practices. According to Temu, the company is unfairly portrayed in a bad light.
Maximizing Conversions: Boost Your Rate with These Tips
In the world of digital marketing, conversion rates play a crucial role in determining the success of a business. Conversion rates refer to the percentage of website visitors who take a desired action, such as making a purchase, filling out…
Beyond the Cart: UX Hits and Misses Can Make or Break a Virtual Storefront
Let’s explore key insights into UX design, highlighting essential best practices, common mistakes, and the latest trends that are shaping the future of e-commerce. The post Beyond the Cart: UX Hits and Misses Can Make or Break a Virtual Storefront…
Boost Your Conversions: Tips to Improve Conversion Rates
In the world of digital marketing, conversion rates are a crucial metric that can make or break a business. Conversion rates measure the percentage of website visitors who take a desired action, such as making a purchase, filling out a…
Boost Your Small Biz with Online Marketing
In today’s digital age, online marketing has become an essential tool for small businesses to thrive and succeed. Online marketing refers to the use of digital channels such as websites, social media, email, and search engines to promote products and…
Adobe GenStudio: 3 key questions answered
Among a raft of product announcements at the 2024 Adobe Summit, Adobe GenStudio stood out for a number of reasons. The solution will allow users to take content from the planning and workflow stage, through creation and production, to asset…
5 ways to evolve agile marketing for real business results
You may have heard “agile is dead.” Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Tamás Polgár declared agile has failed because…
Unlocking the potential of synthetic data: A business game-changer
The idea of “synthetic data,” or artificially generated information, has recently caused a stir. Data is a huge asset for businesses in this age, and knowledge often provides a decisive competitive edge. The notion of easily obtaining free data has…
AI in marketing: Examples to help your team today
Is your marketing team tired of hearing about AI? To some extent, we all are. It’s part of the hype cycle of any new technology. Marketing teams now find themselves surrounded by AI. It’s coming from every direction. Most notably,…
Google testing tools to provide more personalized shopping experiences
Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual try-on technology. Why we care. These features offer new opportunities to showcase products…
