CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

Month: April 2024

Adtech’s approaches to greener marketing

Left to right: Kellyanne Perez-Vera, Mastercard; Matthew Cullinen, HSBC Bank; and Solitaire Townsend from agency Futerra. Image: Green Media Summit. The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers…

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‘Gift coupon, gold coins’: Myntra ordered to pay Rs 28,000 in damages to 2 Bengaluru customers

Bengaluru commission penalizes Myntra for unfair trade practices, compensates Roopini and Komal. Orders refunds, compensations, punitive damages, and interest. Violation of Consumer Protection Act, 2019 noted in fraudulent transactions and unauthorized cancellation.

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‘Gift coupon, gold coins’: Myntra ordered to pay Rs 28,000 in damages to 2 Bengaluru customers

Bengaluru commission penalizes Myntra for unfair trade practices, compensates Roopini and Komal. Orders refunds, compensations, punitive damages, and interest. Violation of Consumer Protection Act, 2019 noted in fraudulent transactions and unauthorized cancellation.

AI-powered martech releases and news: April 18

Try not to be too shocked: Businesses continue to deploy chatbots knowing they can give false answers, according to The Washington Post. It gave the example of tech entrepreneur Vivek Wadwha asking WhatsApp’s new AI “who he was, then what…

Boost Your Sales in CEE: Why Allegro is a Must

If you’re into e-commerce in Central and Eastern Europe, you simply have to consider Allegro as your go-to platform.  It’s not just another marketplace – but a proven accelerator for your business growth.  Curious about what makes Allegro so special? …

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Complaint filed against Flipkart, BigBasket for allegedly making employees work on election day

Complaint filed against Flipkart and BigBasket for making delivery boys work on voting day despite government holiday declaration. Flipkart ensures paid holiday and promotes voting awareness.

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Complaint filed against Flipkart, BigBasket for allegedly making employees work on election day

Complaint filed against Flipkart and BigBasket for making delivery boys work on voting day despite government holiday declaration. Flipkart ensures paid holiday and promotes voting awareness.

Decoding generative AI: Top LLMs and the app ecosystems they support

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Looking at those pieces today, two insights struck me: The basic approach and…

“Box – Die Abholstation” – Deutsche Bahn’s Click&Collect service

Railway stations are becoming stations of the future. The aim is to sustainably improve the quality, capacity and stability of railway operations. But what does this have to do with eCommerce and Future Retail? Find out now how retailers can…