Revamp Your Marketing Strategy with AB Split Testing
AB Split Testing, also known as A/B testing or split testing, is a method used in marketing to compare two versions of a webpage or marketing campaign to determine which one performs better. It involves dividing your audience into two…
Boost Your Website’s Ranking: Top SEO Strategies for Google
Search Engine Optimization (SEO) is the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). In simple terms, it involves making changes to a website’s design and content to make it more…
Retailers Ignoring Customer Privacy, Website Usability Put Business at Risk
Mistrust in how online retailers handle their customers’ personal information is at an all-time high, costing merchants lost revenue and follow-up orders. Twenty-six percent of consumers have abandoned a brand in the past 12 months due to privacy concerns. Establishing…
Morphing Demographics Require Imaginative PR Strategies
The adage “different strokes for different folks” now guides public relations strategies, particularly in maintaining engagement with diverse generational clientele. Generation Z, sometimes called Zoomers, is the new power kid on the buying block. The post Morphing Demographics Require Imaginative…
Over 50% of German online sales via marketplaces
Last year, more than half of all online sales in Germany were generated on marketplaces. Additionally, 55 percent of online sales in that country were carried out on smartphones. This corresponds to almost 47 billion euros in sales.
Monta expands into the United Kingdom
Dutch fulfillment company Monta has opened a warehouse in the United Kingdom. This is the company’s third international expansion. Six months ago, it entered Belgium.
Zalando revenue decreases, profitability improves
Online fashion platform Zalando has released its financial results for the first quarter of this year. Its revenue decreased 0.6 percent, to 2.2 billion euros. In 2023, the revenue in the first quarter came to 2.3 billion euros. However, the…
Maximizing Conversions with Visual Web Optimizer
Visual Web Optimizer is a powerful conversion optimization tool that allows businesses to test and optimize their websites and digital marketing campaigns. It provides a range of features and functionalities that help businesses understand user behavior, run A/B and multivariate…
Maximizing SEO: Boost Your Website’s Visibility on Google
Search Engine Optimization (SEO) is a crucial aspect of digital marketing that helps businesses improve their online visibility and drive organic traffic to their websites. In today’s competitive online landscape, having a strong SEO strategy is essential for businesses to…
Embrace non-linear customer experiences in retail with AI
AI is reshaping the way retailers connect with shoppers. Conversational AI tools, like intelligent virtual agents, use natural language processing and machine learning to understand, process, and respond to customers in a natural, intuitive, and personalized way.
