AB Split Testing, also known as A/B testing or split testing, is a method used in marketing to compare two versions of a webpage or marketing campaign to determine which…
Search Engine Optimization (SEO) is the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). In simple terms, it involves making changes…
Mistrust in how online retailers handle their customers’ personal information is at an all-time high, costing merchants lost revenue and follow-up orders. Twenty-six percent of consumers have abandoned a brand…
The adage “different strokes for different folks” now guides public relations strategies, particularly in maintaining engagement with diverse generational clientele. Generation Z, sometimes called Zoomers, is the new power kid…
Last year, more than half of all online sales in Germany were generated on marketplaces. Additionally, 55 percent of online sales in that country were carried out on smartphones. This…
Dutch fulfillment company Monta has opened a warehouse in the United Kingdom. This is the company’s third international expansion. Six months ago, it entered Belgium.
Online fashion platform Zalando has released its financial results for the first quarter of this year. Its revenue decreased 0.6 percent, to 2.2 billion euros. In 2023, the revenue in…
Visual Web Optimizer is a powerful conversion optimization tool that allows businesses to test and optimize their websites and digital marketing campaigns. It provides a range of features and functionalities…
Search Engine Optimization (SEO) is a crucial aspect of digital marketing that helps businesses improve their online visibility and drive organic traffic to their websites. In today’s competitive online landscape,…
AI is reshaping the way retailers connect with shoppers. Conversational AI tools, like intelligent virtual agents, use natural language processing and machine learning to understand, process, and respond to customers…