Website optimization is a crucial aspect of digital marketing. It involves making changes to your website to improve its performance, user experience, and conversion rates. By optimizing your website, you…
Search Engine Optimization (SEO) is the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). In today’s digital age, where consumers rely…
The online European cross-border market reached a turnover of 237 billion euros in 2023. This is an increase of 32 percent compared to the year before. European online stores generated…
In today’s digital age, maximizing return on investment (ROI) is crucial for businesses looking to thrive in the competitive market. With the vast array of marketing strategies available, it can…
In today’s digital age, Facebook ads have become an integral part of any successful marketing strategy. With over 2.8 billion monthly active users, Facebook provides businesses with a vast audience…
Second-hand fashion marketplace Vinted generated a revenue of 596.3 million euros last year. This was an increase of 61 percent compared to 2022, when the platform generated 370.2 million euros.…
The Interactive Advertising Bureau (IAB) Europe has published its measurement standards for retail media in Europe. This gives brands a framework to measure the effectiveness of their digital advertising campaigns.…
Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. However, as the martech landscape evolves, your stack must…
Brian McKenna is the VP of CRM at DMi Partners, a Philadelphia-based marketing agency. As you’ll see, he kind of stumbled into a job and career he loves. In addition…
When many organizations contemplate the path forward for their martech stack, they quickly embrace a modern data stack as the foundation. They are anchored on a Cloud Data Warehouse and…