Optimize Your Website with VWO’s Powerful Tools
Website optimization is a crucial aspect of digital marketing. It involves making changes to your website to improve its performance, user experience, and conversion rates. By optimizing your website, you can attract more visitors, engage them effectively, and ultimately drive…
Mastering SEO for Google: Boost Your Website’s Visibility
Search Engine Optimization (SEO) is the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). In today’s digital age, where consumers rely heavily on search engines to find information, products, and services,…
Cross-border ecommerce reached 237 billion euros
The online European cross-border market reached a turnover of 237 billion euros in 2023. This is an increase of 32 percent compared to the year before. European online stores generated 107 billion euros in cross-border turnover.
Maximizing ROI: Paid Ads & Online Presence Management
In today’s digital age, maximizing return on investment (ROI) is crucial for businesses looking to thrive in the competitive market. With the vast array of marketing strategies available, it can be overwhelming to determine which ones will yield the highest…
Recovering Deleted Facebook Ads Campaigns with Ads Manager
In today’s digital age, Facebook ads have become an integral part of any successful marketing strategy. With over 2.8 billion monthly active users, Facebook provides businesses with a vast audience to reach and engage with. However, managing Facebook ads campaigns…
Vinted revenue was 596 million euros in 2023
Second-hand fashion marketplace Vinted generated a revenue of 596.3 million euros last year. This was an increase of 61 percent compared to 2022, when the platform generated 370.2 million euros. It has also reached profitability.
IAB Europe releases retail media measurement standards
The Interactive Advertising Bureau (IAB) Europe has published its measurement standards for retail media in Europe. This gives brands a framework to measure the effectiveness of their digital advertising campaigns. It is a first step in IAB Europe’s plans to…
Unlock marketing efficiency: The essential guide to martech stack optimization
Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. However, as the martech landscape evolves, your stack must remain optimized for maximum efficiency and effectiveness. Here is why and…
Brian McKenna: Spotlight on the expert
Brian McKenna is the VP of CRM at DMi Partners, a Philadelphia-based marketing agency. As you’ll see, he kind of stumbled into a job and career he loves. In addition to being an email marketing savant, Brian has long been…
Beyond the tech: Mastering customer data with a modern approach
When many organizations contemplate the path forward for their martech stack, they quickly embrace a modern data stack as the foundation. They are anchored on a Cloud Data Warehouse and use tools and technologies that can scale and have interoperability…
