Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. Among the areas…
Video advertising gives brands and individuals the ability to reach vast audiences in engaging formats. The growth in mobile phone ownership and usage, combined with the popularity of short-form format…
(Image Source: https://newsroom.paypal-corp.com/) When shopping online German customers still prefer to pay with Paypal, according to the EHI’s study “Online Payment 2024”. The online payment service continues to lead the…
In today’s fast-paced marketing world, choosing the right marketing agency, i.e., your marketing agency, that understands and promotes your brand can mean the difference between the success and failure of…
Marketing is not just a part of the business process; it is the heart that drives the engine of success. In a world that changes rapidly and where consumers are…
The world of online commerce is constantly evolving, and with it, the way consumers pay for their purchases. In recent years, the “Buy Now, Pay Later” (BNPL) model has emerged…
(Image Source: shein.com) Shein, an online fast-fashion retailer, wants to expand its offerings beyond clothing and accessories. Reuters reports that the retailer is now courting brands like toothpaste conglomerate Colgate-Palmolive…
Walmart’s Flipkart said the “reclassification” is still a work in progress. “We are already working with the brands on healthy drinks listing directive,” a company spokesperson said.
Amazon “significantly restricted consumers’ freedom of choice” by automatically pre-setting a ‘Subscribe and Save’ option on its website for a wide selection of products, the watchdog said.
PhonePe is restructuring its ONDC strategy by exiting several non-food categories. The Walmart-owned company unveiled its ecommerce venture Pincode on ONDC in 2023 offering grocery, food delivery, medicines, fashion and…