Modern email marketing: Data privacy, bulk email restrictions and more
Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. Among the areas of change: Data privacy regulations, which remain a patchwork on…
What is video advertising and why should marketers care?
Video advertising gives brands and individuals the ability to reach vast audiences in engaging formats. The growth in mobile phone ownership and usage, combined with the popularity of short-form format content on social media, makes video advertising a simple and…
PayPal remains the most popular online payment method in Germany
(Image Source: https://newsroom.paypal-corp.com/) When shopping online German customers still prefer to pay with Paypal, according to the EHI’s study “Online Payment 2024”. The online payment service continues to lead the rankings of the most popular payment methods in 2023, after…
How to Find the Perfect Marketing Agency for Your Brand
In today’s fast-paced marketing world, choosing the right marketing agency, i.e., your marketing agency, that understands and promotes your brand can mean the difference between the success and failure of your business. However, finding the perfect agency is no easy…
The Ultimate Guide to Developing a Successful Marketing Strategy
Marketing is not just a part of the business process; it is the heart that drives the engine of success. In a world that changes rapidly and where consumers are bombarded with countless brand messages every day, it is essential…
Exploring New Payment Solutions: Why “Buy Now, Pay Later” is the Future of E-Commerce
The world of online commerce is constantly evolving, and with it, the way consumers pay for their purchases. In recent years, the “Buy Now, Pay Later” (BNPL) model has emerged as one of the rising payment methods that not only…
Shein’s Expansion Beyond Fashion: Skincare, Toothpaste and Toys on the Horizon
(Image Source: shein.com) Shein, an online fast-fashion retailer, wants to expand its offerings beyond clothing and accessories. Reuters reports that the retailer is now courting brands like toothpaste conglomerate Colgate-Palmolive and toy maker Hasbro as it tries to sell more…
E-tailers start tagging ‘health drinks’ as ‘nutrition drinks’
Walmart’s Flipkart said the “reclassification” is still a work in progress. “We are already working with the brands on healthy drinks listing directive,” a company spokesperson said.
Italy fines Amazon 10 mln euros for alleged unfair commercial practices
Amazon “significantly restricted consumers’ freedom of choice” by automatically pre-setting a ‘Subscribe and Save’ option on its website for a wide selection of products, the watchdog said.
PhonePe’s Pincode exits non-food categories in ecommerce business rejig
PhonePe is restructuring its ONDC strategy by exiting several non-food categories. The Walmart-owned company unveiled its ecommerce venture Pincode on ONDC in 2023 offering grocery, food delivery, medicines, fashion and electronics among other categories on the network.
