New Etsy policies set standards for what sellers can offer
Etsy Unveils New Policies to Enhance Seller Standards As online marketplaces grow and new global players like Temu and Shein challenge established platforms, Etsy has introduced new policies aimed at refining the quality of products sold on its site. These…
Travel businesses struggle with payments, report reveals
The travel industry is undergoing significant changes, especially in customer payment preferences. Research focusing on Singapore’s travel sector hints at a major shift post-COVID. This change impacts both digital marketing strategies and e-commerce operations for travel companies. In the past,…
## Summary of Psychological Triggers and Cognitive Biases in Marketing This article explores 15 psychological triggers and cognitive biases that marketers can utilize to influence and persuade customers
These biases influence consumer behavior, driving purchasing decisions and building brand loyalty. Key Insights: Halo Effect: First impressions and initial interactions significantly impact future perceptions. Serial Position Effect: The first and last pieces of information are highly valued and influential….
Seven Email Subject Lines that Really Work
When it comes to crafting effective email subject lines, one of the greatest mistakes marketers make is trying to make the sale in the subject line itself. However, the purpose of a subject line is not to make the sale,…
The Ultimate Guide to Email Marketing: 6x Your Bottom Line Revenue When it comes to increasing your bottom line revenue, having a solid email marketing strategy in place can make all the difference
In this article, we’ll explore the importance of email marketing, the two types of email marketing strategies, and how to craft a winning email campaign that drives results. Why Email Marketing is a Game-Changer A well-executed email marketing strategy can…
Cracking the Code: How to Achieve a 67% Email Open Rate in a Crowded Inbox
Cracking the Code: How to Achieve a 67% Email Open Rate in a Crowded Inbox In today’s digital marketing landscape, email marketing is a crucial component of any successful business strategy With the average open rate hovering around 21% in…
Albertsons COO to Lead C&S Retail After Kroger Merger
In a significant move within the digital marketing and e-commerce sector, C&S has named Susan Morris as the new president and CEO of retail. Morris brings a wealth of experience and a strategic vision, which is expected to lead the…
Hy-Vee Chooses VusionGroup’s Electronic Shelf Tags
In the dynamic realm of digital marketing and e-commerce, staying ahead means being nimble and responsive. One recent advancement that holds promise is a new platform enabling grocers to update prices and product information in real time. This cutting-edge technology…
Parts Town launches visual search for HVAC parts
In the heat of summer, HVAC contractors need all the help they can get to keep cool air flowing in businesses and homes. HVAC equipment distributor Parts Town has stepped up to the challenge by launching a visual search feature…
Kapi Kapi Introduces Plantains to U.S. Grocers
Costa Rican Grower/Shipper Meets Retailers’ Growing Interest in Plantains Amid rising demand for exotic produce, Costa Rican grower and shipper companies are seizing the moment by catering to the increased interest in plantains. The tropical fruit, known for its versatility…
