CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

Month: July 2024

IT pros excel with B2B commerce and AI skills

The unemployment rate for IT professionals rose to 5.9% in June, significantly higher than the national rate of 4.1%, according to Janco Associates Inc., a firm specializing in IT trends. June saw ongoing layoffs at large tech firms, which severely…

The Raley’s Companies’ Chief HR Officer Retires

Laura Croff’s Journey: From Food Retail to Digital Marketing Laura Croff has a rich history with 22 years of experience in the food retail industry. Her journey, filled with insights and expertise, now extends into digital marketing. As the digital…

Nike Is Killing the App for Its $350 Self-Tying Sneakers

The Changing Digital Marketing Landscape: What You Need to Know Digital marketing is changing constantly. To keep up, businesses need to stay informed and adjust strategies accordingly. This article highlights current trends and offers tips to enhance your digital marketing…

The 29 Best Movies on Max (aka HBO Max) Right Now (July 2024)

In today’s dynamic online market, staying ahead requires more than just a good product. Incorporating advanced digital marketing strategies and optimizing e-commerce platforms are essential tactics for businesses to thrive. First, leveraging social media platforms is paramount. Engaging content that…

Kroger Finally Reveals Locations of Stores to Be Divested to C&S

Navigating Change in Digital Marketing: A Case Study of Kroger Digital marketing and e-commerce are rapidly changing landscapes. In such an environment, Kroger’s recent steps highlight how traditional companies can successfully navigate these changes. The image of Kroger’s storefront may…

B2B organizations want to scale revenue via ecommerce

As we pass the midpoint of the year, manufacturers and distributors must focus on several key priorities, especially e-commerce. According to a survey of 700 manufacturers and distributors in North America and Europe by site search applications developer Algolia, 69%…

What’s Churning in the Ice Cream Category?

As the peak season for ice cream consumption arrives, shoppers face a tricky balance between value and flavor choices. This period, marked by warmer weather and increased social gatherings, leads to a surge in demand for this beloved treat. Digital…

7 Lesser-Known Google Maps Features

Google Maps is a powerful tool, widely used for navigation and exploration. But even if you rely on it daily, you might not be aware of some lesser-known features that can streamline your experience and enhance your efficiency. One handy…

Amazon, Salesforce back Saks parent to acquire Neiman Marcus

Hudson’s Bay Co. (HBC), the parent company of Saks Fifth Avenue, is poised to acquire the Neiman Marcus Group, supported by two giants in the online retail sector: Amazon and Salesforce. The Neiman Marcus Group includes prestigious brands such as…

Dollar General Partners With Dolly Parton on Kitchen, Housewares Line

Dolly Parton Partners with Dollar General for Exclusive Product Line Renowned country music icon Dolly Parton is teaming up with Dollar General to introduce an exclusive product line available later this month. This exciting collaboration will be rolled out across…