Mobile Optimization: Ensuring Your Site is Mobile-Friendly
In the digital era, mobile optimization is essential for website success. The prevalence of smartphones and tablets has led to mobile internet usage surpassing desktop usage. Businesses must optimize their websites for mobile users to avoid poor user experiences, high…
A Chinese Space Startup Launched Its New Rocket by Accident
Space Pioneer Blames “Structural Failure” for Unintended Blastoff In a surprising turn of events, Space Pioneer’s latest mission took an unexpected leap, causing ripples across the digital marketing and e-commerce world. The company has attributed the unintended launch to a…
The evolution of retail: Insights from Maria von Scheel-Plessen, Senior Marketing Executive with expertise in luxury brands
The landscape of retail is undergoing significant changes, and who better to shed light on these transformations than Maria von Scheel-Plessen, a senior marketing executive with deep expertise in luxury brands? In her latest insights, Maria discusses the shift from…
FTC votes to block Tempur Sealy’s $4 billion Mattress Firm acquisition
Tempur Sealy’s Mattress Firm acquisition faces a significant challenge at the U.S. Federal Trade Commission (FTC). On June 2, all five commissioners voted unanimously to block the $4 billion merger. This decision indicates that the FTC will contest the merger…
The Art of Ad Copy: Writing PPC Ads That Convert
Ad copywriting is the process of creating persuasive and engaging content for advertisements. It aims to craft messages that appeal to the target audience and encourage specific actions, such as purchasing a product or subscribing to a service. Effective ad…
What Funko changed to push DTC sales and combat bots
Collectible figure retailer Funko has traditionally dealt with wholesale, focusing on business-to-business (B2B) transactions. However, in recent years, Funko has placed significant emphasis on direct-to-consumer (DTC) sales. This shift has allowed Funko to connect with fans in a more personal…
Wild Planet Names New VP of Marketing
In the dynamic world of digital marketing, Clint Mickel stands out through his innovative approach to promoting sustainably caught canned seafood. With a focus on enhancing online visibility, Mickel combines traditional marketing strategies with modern digital tactics to elevate his…
Albertsons, Soda Health Bring Medicare Advantage Supplemental Benefits Online
In the fast-paced world of e-commerce, making health-related products accessible is essential. The growing demand for medical supplies, wellness items, and nutritional products requires an optimized online shopping experience. One effective strategy is using SEO to enhance search engine visibility….
What Funko changed to push DTC sales and combat bots
In the digital age, businesses are continually tweaking their strategies to maximize their reach. Funko, a retailer known for its collectible figures, is no exception. Historically, Funko operated primarily as a wholesale, B2B company. However, in recent years, the company…
TWIG Video: How SpartanNash Successfully Tackles Turnover
In the modern landscape of digital marketing and e-commerce, creating a “People First” culture can make a substantial difference. The EVP and chief HR officer of a leading food solutions company shares valuable insights on fostering such an environment. This…
