CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

Month: August 2024

Tech Startup Focused on Reusable Packaging Gets Additional $24M

The Rounds, an innovative grocery tech platform prioritizing sustainability, has garnered significant attention following its recent announcement of a $24 million Series B funding round. This successful fundraising effort has elevated the company’s total funding to approximately $66 million, showcasing…

NGA, UNFI Launch New Guide to Enhance Traceability for Grocers

In a landmark collaboration, the National Grocers Association (NGA) and United Natural Foods Inc. (UNFI) have released a comprehensive Step-by-Step Guide to FDA Traceability tailored specifically for independent grocers. This initiative comes at a crucial time, as the Food and…

These Food Retailers Are Recognized as Top 'Companies That Care'

Several food retailers have earned recognition on People’s 2024 “Companies That Care” list, underscoring their commitment to employees, communities, and the environment. This yearly compilation celebrates U.S. companies that excel in business while demonstrating exceptional respect and concern for their…

Walmart and The Produce Moms Join Forces for Back-to-School Campaign

Walmart has launched an innovative back-to-school campaign that features The Produce Moms (TPM) and its CEO Lori Taylor. This initiative highlights products bearing The Produce Moms Approved seal on Walmart’s US e-commerce site and app. The campaign is positioned to…

Does Entering New Markets Pay Off?

As regional grocers explore opportunities in new geographies, the potential for growth can be significant. Recent research by dunnhumby, outlined in their report “Maximizing Brand Equity in New Markets,” shines a light on the complex tapestry of opportunities and pitfalls…

Kroger Debuts Vanderpump Blooms x Bloom Haus Floral Collection

The Kroger Co. has officially announced the launch of the Vanderpump Blooms x Bloom Haus floral collection, a collaboration with renowned businesswoman and TV personality Lisa Vanderpump. This exclusive line is set to hit Kroger stores on September 4, marking…

BJ’s Keeps Winning in Q2

In an impressive display of resilience and growth, BJ’s Wholesale Club has reported robust financial gains for the second quarter and the first half of fiscal 2024, which concluded on August 3. Building on an already strong first quarter, this…

New Carbon Credit Project Incentivizes Grocers to Donate More Food

As food waste has gained attention as a critical sustainability challenge in recent years, innovative solutions are emerging to assist grocers in mitigating this issue. Illinois-based startup Therm Solutions, Inc. is leading the way with a pioneering food loss diversion…

Maximizing Trade Funds: The Essential Guide to Streamlining Vendor Collaboration

In the competitive landscape of digital marketing and e-commerce, companies often face the dual challenge of maximizing trade funds while maintaining effective vendor communication. If you are struggling to capture your available trade funds, finding it hard to chase deals…

ASG Adds New Lincoln Market in NYC to Supermarket Network

The Associated Supermarket Group (ASG) has taken a significant step by integrating the new Lincoln Market into its expansive network of supermarkets. This new addition is strategically located at 501 6th Avenue in Manhattan, covering a robust 12,000 square feet….