CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

Month: August 2024

Shifts in the Shipping Landscape: A Closer Look at USPS and UPS Performance

As of June 30, the shipping sector has presented a mixed bag of results for two leading carriers: the U.S. Postal Service (USPS) and United Parcel Service (UPS). Both organizations reported revenue growth that was close to flat, exposing the…

How ADI Global Distribution Uses AI to Enhance B2B Omnichannel Purchasing

In the rapidly changing landscape of B2B commerce, businesses are constantly seeking ways to improve their purchasing processes. One notable success story is Resideo Technologies Inc., specifically its ADI Global Distribution division, which has adopted artificial intelligence to streamline B2B…

Macy's Faces Struggles in Q2, Navigates Transformation Amid Economic Challenges

Macy’s Inc. recently reported disappointing fiscal second-quarter results, showing a 3.8% decrease in net sales to $4.9 billion, falling short of analyst predictions. With a comparable sales decline of 3.3%, including online channels, the nation’s iconic department store is grappling…

Freightos Sets New Standards in Freight Procurement with Shipsta Acquisition

In a landscape where digital solutions are reshaping traditional industries, Freightos has emerged as a frontrunner in the digitization of the international freight sector. The second quarter of 2024 has witnessed significant milestones for the company, including the recent acquisition…

UK CX leaders anticipate AI will redefine customer service

Customer experience (CX) is on the cusp of a transformative shift, largely driven by advancements in artificial intelligence (AI). According to a recent study by Zendesk, over two-thirds of CX leaders in the United Kingdom believe that traditional customer experience…

Supermarkets Lead in Online Personalisation, Beating All Sectors

In a rapidly changing digital landscape, personalised online experiences have become a critical differentiator for businesses. Recent research from Optimizely reveals that UK supermarkets are at the forefront of online personalisation, outpacing all other sectors significantly. This article explores the…

GoWit Secures USD $1.3 Million for Strategic Expansion into Europe & MENA

GoWit, the innovative retail media platform, has successfully secured USD $1.3 million in investment to accelerate its expansion into the European and MENA markets. This funding round, attracting contributions from reputable investors including Formus Capital, APY Ventures, Mindvest, and newcomer…

Adobe report predicts mobile shopping to dominate holiday sales

As we approach the 2024 holiday shopping season, recent data from Adobe Analytics reveals a significant shift toward mobile shopping, a trend that has profound implications for retailers and marketers. The report projects that mobile devices will account for 53%…

Navigating the Future: Understanding AI Regulation in California

As artificial intelligence (AI) continues to permeate various sectors, the demand for regulation grows increasingly pressing. California, already a hub for innovation, is stepping into the spotlight with a groundbreaking AI regulation bill. This legislative move aims to address the…

Ecommerce Jobs: Ecomm Vendors Generate 15.8 Million Jobs, Employ 54% More People than Offline Vendors

The e-commerce industry is experiencing remarkable growth, not just in sales but significantly in job creation. A recent survey conducted by the Pahle India Foundation has revealed that e-commerce vendors generate about 15.8 million jobs, employing 54% more people compared…