The Rise of Language Model Optimization: A New Era for Digital Marketing
As customer behavior evolves, marketers must adapt to new ways of engaging with audiences. Recent data from HubSpot indicates a significant shift in how consumers research and interact with brands. Traditional search engines are losing ground, as more customers turn…
BigBasket Set to Fully Enter the Quick Commerce Arena
In the rapidly changing landscape of online grocery shopping, Tata-owned BigBasket is set to pivot towards rapid delivery services, an area previously dominated by nimble competitors like Blinkit and Zepto. Once the leading e-grocer in India, BigBasket has seen increasing…
Salesforce to Launch Autonomous AI Agents for Sales Teams in October
Salesforce, a major player in customer relationship management (CRM), has announced the impending launch of its two pioneering AI sales agents: the Einstein Sales Development Rep (SDR) Agent and the Einstein Sales Coach Agent. Both are scheduled for release in…
Salesforce to Launch Autonomous AI Agents for Sales Teams in October
Salesforce is set to introduce two innovative autonomous AI sales agents in October that promise to enhance sales efficiency significantly. The Einstein Sales Development Rep (SDR) Agent and the Einstein Sales Coach Agent are designed to streamline various aspects of…
2024 B2B Ecommerce Industry Awards: Recognizing Excellence in Digital Commerce
In the world of B2B digital commerce, the competition is fierce, with companies striving to innovate and lead. The newly established Global Ecommerce Industry Awards, a collaboration between Digital Commerce 360 and the B2B Ecommerce Association, has recognized the outstanding…
KROGER IN COURT: Albertsons Argues for Merger
The legal proceedings regarding the proposed $24.6 billion merger between The Kroger Co. and Albertsons Cos. are heating up as the Federal Trade Commission (FTC) moves to challenge the deal. This week, U.S. District Judge Adrienne Nelson presided over the…
Walgreens Collaborates With Automated Pharmacy Loyalty Platform
In a strategic move to enhance customer experience and streamline healthcare savings, Walgreens has announced a partnership with Bilt Rewards. This collaboration brings forth an innovative “automatic health care savings” program that enables customers to use their Flexible Spending Account…
Udit Mehta Appointed as CTO of Simpson Manufacturing Co.: A Digital Transformation Leader Takes the Helm
In an era where digitalization is reshaping industries, Simpson Manufacturing Co. has recognized the need for innovative leadership. The recent appointment of Udit Mehta as the new Chief Technology Officer (CTO) signals the company’s commitment to enhancing its technology infrastructure…
Maximizing Efficiency with Tonkean Procurement Works: A Game Changer for Businesses
In today’s fast-paced business environment, effective procurement management has become a cornerstone of organizational success. Companies are continually seeking ways to optimize spending, improve operational workflows, and maintain the agility required to adapt to market demands. Tonkean Procurement Works stands…
Marlene Creighton Joins Kraft Heinz as Chief Sales Officer, U.S. Retail
The Kraft Heinz Company is making strategic moves to enhance its collaboration and growth with retail partners by appointing Marlene Creighton as the new Chief Sales Officer focused on U.S. retail. This decision, announced in June, aims to boost customer…
