CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

Month: August 2024

SpartanNash Snaps Up Kellanova Exec for Key Marketing Role

The grocery industry is witnessing yet another significant shift with the recent appointment of Erin Storm as Senior Vice President and Chief Marketing Officer at SpartanNash. This move marks a strategic decision for the food solutions company as it aims…

How grocers are taking an AI approach to boosting customer satisfaction

The integration of artificial intelligence (AI) in the grocery sector is transforming how retailers interact with customers and manage their operations. This adaptation aims not only to streamline processes but to enhance customer satisfaction significantly. As the landscape of grocery…

EXCLUSIVE: Jewel-Osco Marks 125th Anniversary in Chicago

One-hundred and twenty-five years after its inception in Chicago, Jewel-Osco has proven its enduring commitment to its heritage and community by blending the past with modern technology. This commitment was highlighted during their recent anniversary celebration at a West Loop…

The Rise of Value Grocery: How Aldi and Trader Joe's Are Redefining the Market

In recent years, the grocery landscape has witnessed a significant transformation, primarily driven by the rise of value grocery chains like Aldi and Trader Joe’s. These retailers have successfully carved out a niche that appeals to cost-conscious consumers without compromising…

Tony’s Fresh Market to Debut Remodeled Store Outside of Chicago

Tony’s Fresh Market is set to reopen its Waukegan location after an extensive remodel on August 28 at 7:00 a.m. This newly renovated store promises to cater to the evolving needs and preferences of the local community with an expanded…

Stop & Shop to Stop Selling Cigarettes, Tobacco

In a definitive move towards promoting community health, Stop & Shop has announced that it will cease the sale of all cigarettes and tobacco products in its 360 stores across several northeastern states, including Massachusetts, Rhode Island, Connecticut, New York,…

H-E-B Introduces Rapid Delivery Through Its Favor App

In a competitive market where convenience is key, Texas grocery giant H-E-B has unveiled its new rapid delivery service through the Favor app. This service aims to streamline grocery shopping by offering residents quick access to a variety of items…

Amazon Offers Another Grocery Delivery Plan for Prime Members

In a strategic move to enhance its grocery delivery services, Amazon has introduced a new subscription plan specifically for its Prime members. This development signifies Amazon’s commitment to catering to the increasingly convenience-driven consumer market. The newly launched plan—priced at…

Walmart Partners with Burger King on Customer Deal

In a significant partnership that enhances customer experience, Walmart has announced a collaboration with Burger King aimed specifically at Walmart+ members. This new benefit, which provides members a daily discount on digital orders from Burger King, is a strategic move…

Navigating Cross-Border E-Commerce: Insights from Kathrin Hösl, CCO of exporto

In the latest episode of the EGN Podcast, hosted by Efe von Thenen, Kathrin Hösl, the Chief Commercial Officer at exporto, sheds light on the intricate landscape of cross-border e-commerce. With more than ten years of industry experience, Kathrin articulates…