Humanising tech: A vision for the future of marketing
In the fast-paced realm of marketing, the advancement of technology presents both remarkable opportunities and significant challenges. With the rise of AI and data analytics, marketers can connect with vast audiences more efficiently than ever before. However, this shift brings…
73% of Belgian Consumers Never Return Orders
More than 70% of Belgian consumers, specifically 73%, report that they never return, or almost never return, items they have purchased online. This statistic highlights a unique aspect of Belgian shopping behavior that diverges from trends observed in other countries….
The Power of Personalization in E-Commerce Marketing
In the fast-paced world of e-commerce, competition is fiercer than ever. Brands constantly seek ways to stand out and capture the attention of potential customers. One of the most effective strategies in this digital landscape is personalization. By tailoring the…
Yellow.ai Launches VoiceX to Transform Voice Interactions
In a significant leap forward for customer service technology, Yellow.ai has unveiled its VoiceX platform, designed to enhance voice interactions and bring them closer to natural conversations. By leveraging large language model (LLM)-based technology, the platform promises to improve efficiency,…
### Yellow.ai Launches VoiceX to Transform Voice Interactions
In the ever-growing realm of digital communication, the quality of voice interactions is a pivotal aspect of customer engagement. Recognizing this importance, Yellow.ai has launched its new VoiceX platform, designed to redefine how voice interactions occur within customer service. Tapping…
Gen Z demands more digital channels for customer service
Recent research from CommBox underscores a significant shift in customer service preferences, particularly among Generation Z consumers in the UK. The latest findings reveal that younger shoppers are advocating for an expansion of digital communication channels for customer service engagement,…
Navigating the Complex Landscape of B2B E-Commerce Technology
In today’s increasingly competitive marketplace, B2B e-commerce technology presents numerous opportunities, but the foundation of success remains understanding the specific needs and desires of B2B customers. This point was strongly emphasized by a panel of industry experts at the recent…
Nike Inc. Faces Leadership Change: A New Direction for Growth
On September 19, 2023, Nike Inc. announced a significant leadership transition, revealing that Elliott Hill will take over as CEO in October, following the departure of John Donahoe. This change comes amidst sales struggles and layoffs that have impacted the…
Ferguson Enterprises Inc.: Navigating Challenges in Digital Sales amidst Market Softness
In recent months, Ferguson Enterprises Inc. has faced tougher winds in the digital sales landscape, reporting flat overall sales and a noticeable decline in its residential digital sales. As a leading provider of plumbing supplies, HVAC products, and building materials…
### Vidyard Boosts AI Avatars for Efficient Personalised Sales Videos
In an era where personalization is key to successful marketing strategies, Vidyard has taken a significant step forward by enhancing its AI Avatars, allowing businesses to create personalised sales videos more efficiently and effectively. With features designed to streamline the…

















