CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

Month: October 2024

GoCardless & Pipe Partner to Offer Finance to UK SMEs

GoCardless has announced a strategic partnership with the US fintech company Pipe, aiming to provide embedded finance solutions for small to medium-sized enterprises (SMEs) in the UK. This initiative is designed to simplify access to capital for businesses and marks…

Canva Unveils AI-Powered Dream Lab Amidst Major Growth

Canva, the innovative design platform beloved by professionals and amateurs alike, has recently announced the launch of its AI-powered tool called Dream Lab. This development coincides with a remarkable milestone for the company, as it proudly reports 200 million monthly…

# Amperity Named Leader in Customer Data Platform by Snowflake

In today’s data-driven marketing landscape, organisations continuously seek solutions that harness the power of customer data effectively. One such solution has been identified in the recent Modern Marketing Data Stack 2025 report published by Snowflake, which has recognised Amperity as…

The Future of Retail: Strategies for Driving E-Commerce Success

In today’s rapidly changing retail environment, e-commerce is not just a trend; it’s a necessity. With consumers increasingly favoring online shopping over traditional brick-and-mortar stores, retailers must adopt effective digital strategies to thrive. This article explores the critical components of…

The Necessity of Omnichannel Fulfillment in Today's Retail Landscape

Omnichannel fulfillment is more than just a trend; it is a critical component for retailers and e-commerce businesses striving to provide a unified shopping experience. This approach integrates multiple sales channels, including Direct-to-Consumer (D2C) and Business-to-Business (B2B), into a cohesive…

Enhancing B2B Success Through Programmatic Advertising: Four Key Strategies

In the fast-paced world of digital marketing, programmatic advertising has emerged as an essential tool for B2B marketers seeking to connect with their target audiences efficiently. By leveraging automated software, businesses can run targeted campaigns across various online platforms, including…

Rising Tide: The Growth and Impact of B2B Marketplaces in the Digital Age

The landscape of B2B marketplaces has transformed dramatically over the past few years, cementing their role as the fastest-growing digital sales channel in the business world. As we look ahead to 2024, the expected sales from these marketplaces are projected…

Delivery Scores a Comeback in E-Grocery Channel

Recent insights from the e-grocery report by Brick Meets Click and Mercatus shed light on a notable resurgence in delivery options within the grocery shopping landscape. This resurgence highlights shifts in consumer preferences and behaviors, particularly as we navigate a…

The NGA Show Reveals William McRaven as Opening Keynoter

The anticipation is building for The NGA Show 2025, as the National Grocers Association (NGA) announces that Admiral William H. McRaven will serve as the opening keynote speaker. Scheduled for February 23-25, 2025, at the Caesars Forum Convention Center in…

Stakeholders Urge Nigeria to Safeguard Telecom Infrastructure

As Nigeria’s digital economy grapples with a mounting array of threats, key stakeholders are urgently calling on the government to bolster security measures for its telecom infrastructure. This infrastructure is increasingly recognized as a Critical National Infrastructure (CNI), essential for…