CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

Month: October 2024

Retail’s Latest Fraud Risks, and How to Counteract Them

The retail industry faces increasing challenges as fraud continues to rise, posing significant risks for profitability and customer trust. In 2023, the U.S. retail sector alone experienced a staggering $60 billion loss due to payments fraud, which translates to retailers…

Navigating the New Normal: How Technology is Reshaping Consumer Behavior and Brand Strategies

In a recent episode of the EGN podcast, hosted by Efe von Thenen, Lucas Bergström, the Head of ISV at SAP Emarsys, provided valuable insights on the transformative impact of technology on consumer behavior. This conversation is particularly relevant for…

Inflation Curbing Halloween Spend Though Some Consumers Will Splurge

As the Halloween season approaches, retailers and marketers are closely monitoring changes in consumer behavior that come as a result of inflation. According to a recent Lending Tree survey, a significant 59% of past Halloween spenders indicate they will be…

Genesys Appoints Albert Nel as APAC Sales Leader

Genesys, a leader in customer experience solutions, has announced the appointment of Albert Nel as the Senior Vice President and Regional Sales Leader for the Asia Pacific (APAC) region. With over 20 years of experience in technology and business environments,…

European Ecommerce Overview: Portugal's Growing Market

Portugal, situated on the Iberian Peninsula and bordered by Spain, boasts a captivating coastline and several beautiful islands. Notably, its economic landscape is buoyed by a thriving tourism sector, which has helped propel its GDP to $287.08 billion in 2023,…

Not Concerned About New Competitors Entering Quick Commerce Space: Insights from Albinder Dhindsa of Blinkit

In a recent address at the India Mobile Congress 2024, Albinder Dhindsa, the chief executive of Blinkit—a significant player in the quick commerce sector—expressed confidence in the company’s standing amidst rising competition. He stated, “We are not too worried about…

Exclusive: AirAsia’s CEO applauds Adobe for sparking creativity and brand strategy

In the fast-paced world of digital marketing and e-commerce, creativity plays a crucial role in establishing a brand’s identity and engaging its audience. This sentiment resonates deeply with Rudy Khaw, the CEO of AirAsia, who has emphasized the transformative impact…

UK consumers concerned as mobile fraud & attacks rise

Recent research from Appdome has revealed alarming statistics regarding mobile fraud and cybersecurity threats facing UK consumers. The study found that 41% of participants have encountered mobile fraud, malware, or cyberattacks either personally or through someone they know. This rising…

Shoptalk: Targeting Chief Strategy Officer on Preparing for What’s Next in Retail

In the fast-paced world of retail, the role of a Chief Strategy Officer (CSO) is becoming increasingly critical, especially as businesses navigate through challenges and opportunities brought about by technological advancements. Recently, at Shoptalk, a key discussion centered around how…

RevOps: The Key to B2B Growth in an E-Commerce World

In an age where digital presence is non-negotiable, B2B companies face significant challenges in adapting to rising demands for digital channels and competing for top sales talent. A recent report by Deloitte Digital highlights that after a period of explosive…