CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

Year: 2024

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Italy fines Amazon 10 mln euros for alleged unfair commercial practices

Amazon “significantly restricted consumers’ freedom of choice” by automatically pre-setting a ‘Subscribe and Save’ option on its website for a wide selection of products, the watchdog said.

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PhonePe’s Pincode exits non-food categories in ecommerce business rejig

PhonePe is restructuring its ONDC strategy by exiting several non-food categories. The Walmart-owned company unveiled its ecommerce venture Pincode on ONDC in 2023 offering grocery, food delivery, medicines, fashion and electronics among other categories on the network.

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Flipkart Ventures to fund, mentor GenAI-based early stage startups

Flipkart Ventures’ Flipkart Leap Ahead (FLA) programme accelerates early-stage startups with USD 200,000 to USD 500,000 equity investments, mentorship from industry veterans, and a focus on GenAI solutions for hyper-growth.

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Flipkart’s supply chain head Hemant Badri to lead quick commerce business

Flipkart’s quick commerce, led by Hemant Badri, to launch in July with dark stores setup. Potential deals with Zepto and Dunzo didn’t progress. Swiggy integrates Mall with Instamart.

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Fast-fashion giant Shein wants to sell skincare, toothpaste and toys, too

Known for cheap own-brand clothing and accessories, Shein is moving into other categories and has given brands and retailers access to its platform in nine European countries so far, having done so in the United States, Brazil, and Mexico last…

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Sales glut, sweat and tears: For ecommerce, heat wrings out the worst of worries

Temperatures are a health hazard, erode delivery teams; companies are struggling to meet summer demand. Experts say extreme weather conditions will continue to drive unpredictability and increase absenteeism among gig workers.

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Government push to help ONDC get shopfront on ecommerce sites

The Centre has asked Amazon and Flipkart to set up Open Network for Digital Commerce (ONDC) storefronts on their home pages to help the government-backed network scale up operations and assist with deliveries, said executives aware of the development. The…

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Foreign e-commerce players circumventing rules to capture Indian market: CAIT

In February this year, the retail traders’ body had written to the CCI, seeking urgent steps in the Delhi Vyapar Mahasangh case involving the anti-competitive practices of Amazon and Flipkart.

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Online retailer Shein is latest to face strict European Union digital regulations

The EU’s Executive Commission said it formally classed Shein as a “very large online platform” under the 27-nation bloc’s Digital Services Act, an expansive rulebook designed to clean up online platforms and keep internet users safe. Shein is a low-cost…

Inriver’s new CEO is a B2B ecommerce technology veteran

Product information management technology is crucial for distributing effective product content in successful B2B and retail ecommerce, so it’s no wonder that PIM vendor inriver has named another CEO with extensive experience in ecommerce technology. Rohit Goyal, CEO, inriver Rohit…