CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

Year: 2024

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Kevel introduces Retail Media Cloud to power competitive retail ads

Following a $23M Series C funding round, API-led ad platform Kevel debuts its Retail Media Cloud solution, empowering smaller retailers to compete.

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Shein to face tough EU online content rules as users in region soar

The new rules, known as the Digital Services Act (DSA), classify companies with more than 45 million users as very large online platforms (VLOPs) and require them to do more to fight illegal and harmful content as well as counterfeit…

Articles

THE FRIDAY 5: Kroger, Albertsons Hit Back at FTC; Charting Trader Joe’s Growth

The future of self-checkout, Flashfood’s westward expansion also garnered clicks

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NRF forecasts nonstore sales will grow up to 9% in 2024

The National Retail Federation (NRF) shared its forecast on the state of U.S. retail and consumers in 2024. The organization predicted that things would largely continue on the same track as 2023. “The resiliency of consumers continues to power the…

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Expect quick-commerce firms to battle ecommerce soon: Zepto investor Glade Brook

In a blog post on LinkedIn, Paul Hudson, founder of investment firm Glade Brook Capital, said that the market is already moving in this direction with Blinkit and Zepto expanding their product assortment. The fund had backed Mumbai-based Zepto last…

news

Expect quick-commerce firms to battle ecommerce soon: Zepto investor Glade Brook

In a blog post on LinkedIn, Paul Hudson, founder of investment firm Glade Brook Capital, said that the market is already moving in this direction with Blinkit and Zepto expanding their product assortment. The fund had backed Mumbai-based Zepto last…

news

Lowe’s announces spring sale and rewards for DIY customers

Lowe’s released plans for its annual spring sale alongside its new loyalty program on March 21. The moves underscore a push to engage do-it-yourself (DIY) customers following slowed demand for DIY during the winter season. Together, the two announcements will…

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Laying the groundwork for AI in MOps: How to get started

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. However, this transition can be daunting, especially if your MOps function was established before the rapid rise of AI. In this…

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Beekman 1802 sales in 2023 benefit from holiday growth, Ulta partnership

Skin care is becoming a bigger category for holiday sales, according to Beekman 1802 CEO Jill Scalamandre. “It used to be body and fragrance, fragrance numero uno, then would come body, and then hair and then skin,” Scalamandre told Digital…

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AI-powered martech releases and news: March 21

Right now we’re using AI to detect AI-generated content, AI to generate content that will avoid AI-detectors and AI to review the work of AI researchers. At the same time, OpenAI’s chatbot store is filling up with spam created by…