Recent research commissioned by CyrusOne has indicated a significantly positive sentiment towards data centres among European residents, but it has also revealed a notable gap in public understanding regarding their role and impact. The findings highlight not only the current perceptions but also the potential for further engagement and education on this essential infrastructure.
Conducted among over 13,000 individuals across several European countries—including the UK, Ireland, the Netherlands, Spain, Italy, France, and Germany—the survey found that a remarkable 93% of respondents feel positively or neutrally about data centres. Among these individuals, 51% report a positive attitude and 42% are neutral about the facilities. Yet, despite this favorable sentiment, only 52% of participants have a clear understanding of what a data centre actually does. This disconnect raises important questions about public awareness and the need for transparent communication.
Matt Pullen, the Executive Vice President and Managing Director for Europe at CyrusOne, emphasizes the importance of addressing these misconceptions. He stated, “Data centres are the backbone of how we live and work today, but the degree to which they support our society is still largely misunderstood by the general public. Misconceptions ultimately lead to mistrust, and this is why developing a sound understanding of public attitudes to data centres is critical.”
A particularly intriguing element of the survey was the variation in understanding between different countries. In Germany, for instance, 66% of respondents accurately identified the function of a data centre, compared to only 38% in the UK. Similarly, 60% of respondents in the Netherlands and Ireland had a correct grasp of their purpose. This disparity suggests that localized educational initiatives may be beneficial to improve public knowledge.
The economic implications of data centres are also significant, as they contribute to job creation and local economic growth. Two-thirds of the surveyed individuals affirmed that data centres generate employment opportunities, and 62% recognized their positive impact on the local economy. Notably, these statistics were even higher among respondents who live near data centres, underscoring the importance of community proximity in shaping perception.
Emma Fryer, Director of Public Policy, Europe at CyrusOne, said, “It’s clear from the research that public opinion of data centres is more positive than expected. The sector needs to be presented in a way that accurately portrays how people perceive it.” The survey revealed that 83% of those who strongly believe in the economic benefits of data centres would be open to having a data centre established in their community.
Beyond job creation, people recognize additional contributions from data centres, such as investments in local infrastructure. For example, 49% of respondents acknowledged that community projects like parks and playgrounds could result from data centre operations, with enthusiasm increasing to 58% among those residing near data centres.
However, this positive sentiment is accompanied by environmental concerns. A substantial portion of the respondents cited fears related to high energy consumption (40%), electronic waste (33%), and land usage (30%). Despite these concerns, an encouraging 83% of participants expressed openness to changing their views about data centres, suggesting that efforts to address these issues could foster greater acceptance.
To enhance public perception, participants in the survey proposed several strategies. For instance, 40% suggested that increasing local job opportunities could improve sentiment, while 37% recommended providing community amenities like cycle paths and parks. Additionally, 31% expressed interest in initiatives that promote overall local growth, and 23% wanted training and employment opportunities tailored to their areas.
The comprehensive data gathered in this survey emphasizes the complex relationship between public perception and understanding of data centres. While many view them positively and recognize their economic contributions, the need for better education and communication remains evident.
CyrusOne has made their findings available in detailed reports titled “Listening to Communities: Understanding Public Perception of Data Centers in Europe and How This Shapes Community Initiatives,” which offer deeper insights and recommendations. As data centres continue to play a crucial role in supporting digital infrastructure, bridging this knowledge gap will be essential for fostering trust and collaboration between data centre operators and the communities they serve.
