As families prepare for the new school year, promoting healthy eating habits among children takes center stage. The Foundation for Fresh Produce has launched its inaugural month-long initiative, “Hacks for Healthy Back-to-School Habits,” in collaboration with renowned U.S. grocery retailers. This campaign aims to make fruits and vegetables appealing to kids and encourage balanced meals as they return to the classroom.

Emily Holdorf, a registered dietitian at the foundation, emphasizes that early produce consumption is vital for establishing healthy dietary patterns throughout life. To make this initiative impactful, the campaign will engage nine participating retailers, including Hy-Vee, Meijer, and Schnucks. Each partner will implement unique strategies, such as Hy-Vee’s shopper challenge to boost produce purchases and Meijer’s consultations with registered dietitians.

Beyond store promotions, the campaign features cooking demonstrations and online resources, including the “25 Hacks for Healthy Back-to-School Habits” infographic. These resources enable retailers to consistently communicate the importance of fruits and vegetables, potentially transforming consumer habits. The success of these initiatives hinges on making healthy eating enjoyable, thereby embedding these practices into children’s daily routines.

This initiative reflects a broader commitment to reducing childhood obesity and fostering well-being in school-aged children. Partnerships with organizations like the California Walnut Board and the Egg Nutrition Center further highlight the importance of incorporating diverse, nutritious foods into children’s diets. Such approaches not only support healthy habits but also contribute to community welfare, aligning perfectly with the back-to-school sentiment.