Summit Hill Foods, known for its popular brands like Better Than Bouillon and The Original Louisiana Brand Hot Sauce, has made a significant move by appointing Kyle Peterson as the new Chief Marketing Officer. Peterson brings over 20 years of expertise in the food and marketing industries, having previously served as the Senior Vice President of Marketing at InnovAsian Cuisine.

In his new role at Summit Hill Foods, Peterson will be responsible for directing all marketing, advertising, and digital initiatives for the company’s diverse brand portfolio. His goal will be to enhance brand awareness and drive revenue growth, directly aligning with the company’s vision to expand its market presence.

Steve Goodyear, President and CEO of Summit Hill Foods, expressed confidence in Peterson’s track record for successful brand management and growth strategies. Peterson’s previous experiences at illustrious companies such as SunOpta Inc., Post Consumer Brands, and General Mills further add to his credentials.

Holding an MBA in marketing and finance from the prestigious Kellogg School of Management, Peterson is enthusiastic about utilizing his industry knowledge to support the ongoing growth of Summit Hill’s brands. He aims to communicate the quality and innovation of the company’s offerings to both retail and foodservice distributors.

With Summit Hill Foods also serving as a solution provider to various foodservice channels, Peterson’s marketing strategies will likely be instrumental in strengthening relationships within the industry and enhancing product visibility. As businesses in the food sector continuously adapt to changing consumer preferences, leadership changes like Peterson’s signify a commitment to innovation and market responsiveness.