Meijer, a well-known Michigan-based retailer, is taking a major step by lending its name to the Detroit Lions’ training facility, now called the “Meijer Performance Center.” This partnership aims not only to showcase Meijer’s branding at the Lions’ training headquarters in Allen Park but also on the team’s practice uniforms throughout the NFL season.

As part of this agreement, Meijer has become the Lions’ exclusive grocery partner. The cooperation extends to community events, including activities during fall, Thanksgiving, and the winter holidays, reinforcing Meijer’s commitment to local engagement. Rick Keyes, Meijer’s President and CEO, expressed pride in the long-standing relationship and shared values between the retailer and the NFL team. His remarks highlight a shared dedication to uplifting communities in Michigan, showcasing the ease of collaboration rooted in common goals.

Meijer is not new to the retail sector; it operates over 500 locations across various states including Michigan, Ohio, and Indiana. The company ranks No. 25 on Progressive Grocer’s 2024 list of top food retailers in North America, recognized for its sustainable practices as one of the “10 Most Sustainable Grocers for 2024.” This partnership with the Detroit Lions not only enhances Meijer’s visibility but also aligns with its community-focused strategy, emphasizing both local identity and corporate responsibility.

By integrating its brand into the Lions’ culture, Meijer is poised to strengthen its influence in the region, making this collaboration a win-win.