Quick-commerce firms Zepto, Swiggy Instamart bring home the colour in a record Holi-day

by Issac Newman April 1, 2024

written by Issac Newman April 1, 2024

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Sales were led by Holi-related items such as colour (gulaal), sweets, pichkaris and flowers. Adjacent categories–white t-shirts, coconut oil–also saw a significant surge in demand, said executives at quick commerce firms.

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