Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience.
Among the areas of change:
- Data privacy regulations, which remain a patchwork on a global and national level in the United States.
- New email regulations from companies like Google and Yahoo, which are trying to reduce spam and protect their email revenue stream.
While we expect more change to come to both of these areas, email marketers are also re-evaluating issues they’ve discussed for years, such as:
- The value of personal email addresses in B2B.
- Demonstrating the value of email to leadership.
- Quality vs. quantity in email list size.
MarTech contributors Natalie Jackson and Brian McKenna lead this thought-provoking conversation, which was recorded live as a Coffee Talk at the Spring 2024 MarTech Conference.
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