H-E-B is not just another grocery store; it is a cornerstone of Texas communities, and it is currently on an ambitious trajectory of expansion. With plans for new stores across the state, H-E-B continues to solidify its role as a leading retailer in Texas. The latest announcements reveal exciting developments for communities that aim to benefit from H-E-B’s exceptional range of products and home-grown services.
One of the most notable projects is the construction of a third H-E-B store in San Marcos, strategically located at I-35 and McCarty Lane. This 114,000-square-foot facility is currently in the planning phase, with specific timelines yet to be unveiled. According to Cathy Harm, H-E-B’s Senior Vice President of the Central Texas Region, this long-anticipated project represents their commitment to exploring growth opportunities that allow them to serve even more customers in this expanding area of Texas.
San Marcos residents can also look forward to tasting the city’s very first True Texas BBQ restaurant, a popular concept operated by H-E-B. Known for their all-natural, smoked-in-house meats, the restaurant will offer local favorites such as brisket beans, creamed corn, and homestyle potato salad. With more than 30 True Texas BBQ outlets across the Lone Star State, this introduction adds yet another dimension to H-E-B’s extensive offerings, further enhancing its reputation as a grocery leader in Texas.
The expansion is not limited to San Marcos. East of Austin, H-E-B has officially broken ground on its first store in Manor, positioned at Highway 290 and Farm to Market Road 973. This site will encompass 101,000 square feet, mirroring the San Marcos outlet in terms of customer-focused services. Manor’s H-E-B store will feature pharmacy pickup spaces, a designated curbside area, a fuel station, and even a car wash, set to open in late 2025. Cathy Harm expressed her excitement about the opening, stating, “It’s always an honor and a privilege to open our first store in a new community, allowing us to serve even more Texans.”
Meanwhile, the expansion into the Dallas-Fort Worth area is also underway. Construction is slated to begin soon in Forney, where another H-E-B store will rise at the intersection of U.S. 80 and Gateway Boulevard. Spanning nearly 131,000 square feet, the Forney store demonstrates H-E-B’s unwavering intention to cater to a growing customer base in the vibrant DFW Metroplex. Customers can anticipate the store opening its doors in early 2026, further affirming H-E-B’s commitment to community engagement and service.
H-E-B is not just a retailer; it’s a significant employer with over 160,000 associates and annual sales projected at $43 billion. Currently, H-E-B operates more than 435 stores across Texas and Mexico, making it a vital player in the local economy. The company consistently ranks as a top choice among food and consumable retailers, appearing at No. 15 on the PG 100 list for 2024 by Progressive Grocer.
The strategic choices made by H-E-B in selecting these locations highlight an understanding of community growth patterns and consumer demands. In a recent analysis, entering new markets like those chosen for the new stores tends to pay off, validating the retailer’s strong market strategy.
As H-E-B continues to build and expand its locations, it enhances local economies while providing customers with a unique shopping experience. The company’s focus on high-quality products, local flavors, and dedicated customer service ensures it remains a beloved choice for Texas shoppers.
In conclusion, H-E-B’s expansion reflects its dedication to enhancing the shopping experience for Texans. Each new store is a testament to its commitment to local communities and its leadership in the grocery sector. With exciting developments on the horizon, there’s much to anticipate from this steadfast Texas institution.
