In a bold move that signals significant growth and ambition in the competitive home improvement retail sector, Do It Best has announced the acquisition of True Value Co., a well-established hardlines wholesaler based in Chicago. This acquisition is a major step in Do It Best’s strategy to expand its operational footprint while enhancing its multichannel business approach. With over 4,500 independently owned retail stores under the True Value brand, this deal effectively increases Do It Best’s network to over 8,000 locations across the United States and more than 50 countries.
CEO Dan Starr has articulated a clear vision for Do It Best, emphasizing the importance of integrating technology into the company’s operations. This year, the company has made significant investments in technology aimed at enriching the customer experience. Recent advancements include the introduction of artificial intelligence-driven ecommerce tools that enhance search functionalities and offer tailored shopping experiences. The positive effects of these developments are already palpable, with increased customer engagement and sales validating this approach.
One of the key aspects of this acquisition is the alignment with Do It Best’s commitment to improving customer experience. The company’s enhanced website features include a rental module, instant rebates, and the Best Rewards program integration. These elements not only showcase Do It Best’s commitment to personalization but also reflect a broader trend in the retail industry where customer-centric initiatives are paramount. Companies that can effectively utilize data and technological advancements to cater to individual customer needs often see higher conversion rates and improved customer loyalty.
This thrust towards innovation is further supported by the appointment of Ken Widner as the new Chief Information Officer (CIO). Widner, who comes from a successful tenure at Casey’s General Stores, has a robust background in technology and operations that will be crucial for Do It Best’s ambitions going forward. His role will focus on streamlining operations, bolstering support for member stores, and driving further enhancements in ecommerce and IT systems. Following the retirement of John Mergy in January 2025, Widner is positioned to lead the technological integration necessary for navigating the complexities of an expanded network.
True Value’s existing ecommerce platform, TrueValue.com, complements Do It Best’s infrastructure. This website connects customers to the ecommerce platforms of its member stores, delivering a localized shopping experience that is increasingly valued by today’s consumers. The strategic acquisition will not only bolster Do It Best’s inventory and reach but also enhance its ability to serve customers more effectively, driving foot traffic to member stores and boosting online sales.
The integration of True Value’s resources with Do It Best’s operations can lead to a more robust supply chain and better inventory management. This improved capability can enhance product availability, which is critical for retail, especially given the increasing consumer demand for immediate gratification. In an era where customers expect quick access to products, a well-managed supply chain can significantly influence conversion rates and overall sales performance.
With Do It Best now ranking No. 419 on Digital Commerce 360’s Top 1000 Database of the largest North American online retailers, the company is well-poised to leverage its expanded capabilities to capture a larger share of the market. The competitive landscape necessitates that retail operations not only scale but also adapt quickly to changing consumer preferences and trends.
The recent strategic decisions made by Do It Best, including the focus on technological innovation and customer engagement, are reflective of industry best practices. Businesses that invest in digital transformation are better equipped to respond to market shifts and consumer demands. By enhancing the customer journey through intelligent ecommerce solutions, Do It Best is paving the way for sustainable growth and long-term success in the home improvement sector.
In conclusion, Do It Best’s acquisition of True Value Co. is not just a merger of operations; it is a strategic alignment towards becoming a comprehensive leader in the ecommerce space within the home improvement market. With enhanced technological investments and a strong commitment to customer experience, Do It Best is equipped to navigate the future of retail effectively.
