In a strategic move, Vudoo has announced the appointment of Drew Perry as the new Managing Director for the Asia Pacific (APAC) region, a shift that signals an ambitious growth strategy for the advertising commerce technology company. With nearly 20 years of experience in the ad tech sector, Perry’s extensive background positions him well to steer Vudoo through the complexities of the APAC market.
Drew Perry previously held significant roles at Comcast-owned FreeWheel and AOL, and he is a founder of the business automation firm Autonic. Such a wealth of experience in tech-oriented companies underscores his capacity to drive innovation and growth at Vudoo, particularly at a time when the digital landscape is characterized by rapid evolution.
In his new role, Perry will implement tailored strategies that resonate with the unique dynamics of the APAC market. His responsibilities include strengthening Vudoo’s ties with agency networks and cultivating relationships with brands and retailers across both regional and local levels. This local approach is critical in a diverse market like APAC, where consumer behavior can vary significantly from one country to another.
Vudoo’s Chief Executive Officer and Founder, Nick Morgan, expressed optimism about Perry’s leadership. Morgan stated, “We are delighted to welcome Drew to the team. His extensive experience in the advertising and ad tech industry, specifically on a global and local scale, is a great win for Vudoo.” Morgan’s conviction in Perry’s capabilities reflects a broader strategy that seeks to align Vudoo’s commercial goals with a strong cultural foundation.
Perry himself highlighted the appeal of Vudoo’s innovative capabilities in commerce media. He noted, “I was drawn to Vudoo as it is at the forefront of innovation in commerce media, particularly in driving direct consumer engagement through interactive shoppable ads.” This focus on interactivity aligns with current trends where brands are increasingly looking to create seamless purchasing experiences directly from advertisements.
Interactive advertising is particularly significant. Studies suggest that consumer engagement can increase by up to 300% when interactive content is employed compared to static formats. For example, Vudoo’s platform allows businesses to transform traditional ads into shoppable experiences, thereby pushing the boundaries of conventional advertising and matching it more closely with consumer desires for instant gratification.
However, Perry’s mission goes beyond merely enhancing engagement. He will also work on fostering partnerships that can amplify Vudoo’s reach and effectiveness in the market. The announcement of his appointment follows the company’s recent partnership with IPG Mediabrands’ KINESSO Commerce, which emphasizes the importance of creating shoppable media experiences on the open web. This partnership illustrates Vudoo’s commitment to integrating its innovative solutions into broader market trends.
Perry’s appointment is backed by Vudoo’s established partnerships with leading publishers such as News Corp, Scroll Media, and NZME, enabling the company to leverage a robust network. With clients including major brands—Forever New, Kohler, Hilton, and Burberry—Vudoo is already well-positioned in the market. Perry’s strategies will likely focus on not just maintaining but also expanding this clientele by proposing cutting-edge advertising solutions that address contemporary challenges in digital commerce.
Moreover, the appointment is timely. The APAC region presents substantial growth opportunities, particularly in the realm of digital advertising and e-commerce, which have seen exponential growth over the past few years. For example, e-commerce in Southeast Asia is projected to reach USD 300 billion by 2025, presenting ample opportunities for innovative advertising solutions like those offered by Vudoo.
As Drew Perry steps into this role, the expectations are high. The combination of Vudoo’s unique technology and Perry’s seasoned experience sets the stage for significant advancements in commerce media across the APAC region. This leadership change could prove pivotal not just for Vudoo, but for the entire advertising landscape in the area, potentially influencing how brands engage with their audiences more effectively.
In summary, Drew Perry’s appointment as Managing Director for APAC represents a strategic enhancement for Vudoo as it aims to strengthen its market position and drive future growth. With his insights and expertise, the company is poised to navigate the complexities of an evolving digital commerce landscape while reinforcing its commitment to driving engagement through innovative advertising solutions.
