A/B Testing: How to Run Effective Experiments
A/B testing, also called split testing, is a comparative method used to evaluate two versions of a webpage or application. This technique involves simultaneously presenting versions A and B to similar user groups and measuring which version yields better results…
Leveraging AI for Smarter PPC Bidding Strategies
AI-powered PPC bidding is an advanced method for managing pay-per-click advertising campaigns. This approach utilizes artificial intelligence and machine learning algorithms to automate keyword bidding and ad spend management. By analyzing large datasets and making real-time adjustments, AI-powered bidding systems…
How to market in the age of outrage
Welcome to the age of outrage, when even the most innocuous ad risks becoming a culture war casus belli. Tonight’s presidential debate will draw attention to the national political campaigns for another highly divisive election — which will make brands’…
How marketers can harness the strengths of traditional and streaming TV
The television landscape has undergone a seismic shift in recent years, reshaped by the relentless march of digital technology. As we navigate this digital age, it’s crucial for marketers to understand the challenges and opportunities that lie ahead. When discussing…
When AI truly understands our customer data, we’ll deliver on true personalization
Much of the marketing we create as marketers and experience as consumers is broad. Some of it will resonate with us; some it won’t. It’s always been this way because running truly 1:1 campaigns at scale simply isn’t possible today…
Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand! by Emarsys
On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass, a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. If you…
Top 30 E-Commerce Startups in the DACH Region
Have you ever shopped online in Germany, Austria, or Switzerland? That’s the DACH region – a booming market for e-commerce. No wonder startups are popping up left and right there. If you’re curious about who’s shaking things up in the…
Tradebyte x Allegro: Collaboration – Transforming Ecommerce in CEE
What happens when two giants of e-commerce join forces? Tradebyte and Allegro are about to show us. Revealed at ECD Munich on June 12, 2024, their partnership promises to shake up online shopping in Central Eastern Europe. Collaboration drives success…
Revolutionizing Sports Merchandising: Insights from Dr. Armand Farsi from Fanatics
In the new episode of the EGN podcast, Dr. Armand Farsi, Head of DACH + Connected Commerce at Fanatics Inc., offered a deep dive into the world of sports merchandise. Have you ever wondered about its challenges? If so, this…
16 leading marketplaces in Asia
In our overview of leading marketplaces in different regions of the world, we already looked at top marketplaces in North America and top marketplaces in Europe. Time for part three: Asia. The e-commerce market in Asia Pacific is projected to…
