Roadmap for retailers navigating privacy in the era of consumer data protection
Reasons why retailers must reevaluate data collection and utilization strategies.
META vs Traditional Marketing: A Modern Approach
Marketing plays a crucial role in today’s business landscape. It is the process of promoting and selling products or services to customers, and it is essential for businesses to reach their target audience and generate revenue. However, with the ever-changing…
Maximizing Campaign Success with CRM Integration
CRM integration, or Customer Relationship Management integration, is the process of connecting a CRM system with other digital marketing tools and platforms to streamline data management and improve campaign effectiveness. It is crucial for businesses to integrate their CRM system…
Amazon fined 10 million euros by AGCM
Ecommerce giant Amazon has received a fine of 10 million euros for unfair trade practices from Italian antitrust authority AGCM. The fine applies to two of the Group’s subsidiaries: Amazon Services Europe and Amazon EU.
European agreement on new packaging rules
The European Parliament has agreed on new rules to reduce, reuse, and recycle packaging. In the future, only up to half of the packaging used by ecommerce companies within the European Union may be empty.
Secure code starts with a training commitment to development teams
There’s plenty to learn from the way that finance and eCommerce sectors have defined and adopted secure approaches to software engineering.
UK consumers prioritising price over brand loyalty
A report by ServiceNow finds cost as the primary driver of UK consumer brand loyalty, with 67% being less brand loyal than two years ago.
Cash Chasm report reveals drawbacks of manual cash management
PayComplete’s Cash Chasm report highlights challenges in cash handling, with 41% of businesses reliant on manual processes and risking losses.
GumGum integrates Playground xyz into APAC ad suite
GumGum integrates Playground xyz’s media portfolio to strengthen its APAC business, advancing AI-driven ad solutions.
Mastering META Marketing: Best Practices for Success
In today’s digital landscape, META marketing has become an essential component of any successful online marketing strategy. META marketing refers to the practice of optimizing website content and metadata to improve visibility and search engine rankings. By strategically incorporating META…
