CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

Issac Newman

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Adobe GenStudio: 3 key questions answered

Among a raft of product announcements at the 2024 Adobe Summit, Adobe GenStudio stood out for a number of reasons. The solution will allow users to take content from the planning and workflow stage, through creation and production, to asset…

Google testing tools to provide more personalized shopping experiences

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual try-on technology. Why we care. These features offer new opportunities to showcase products…

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March 2024 E-commerce Insights End-of-Month News Review

This month in ecommerce, we’ve seen some pretty exciting shifts! From big names expanding into new territories to fresh, innovative approaches that are changing how we shop online, there’s a lot to catch up on. Let’s check the stories that…

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Simplifying Headless Commerce: Benefits & Use Cases Explained

Shopping online has become a part of daily life, just like grabbing a morning coffee. But there’s a buzzword changing the online shopping scene: headless commerce. It sounds technical, but it’s actually a simple idea changing how businesses build online…

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Consumer commission imposes Rs 35,000 fine on Amazon, retailer

The District Consumer Disputes Redressal Commission fined Amazon and a retailer for service deficiencies, emphasizing delays in refunding a laptop worth Rs 77,990 and unfair trade practices. Amazon was directed to improve its grievance redressal mechanism.

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Shopsy says its sellers grew 2X during the annual ‘Grand Shopsy Mela’

Talking to ETRetail, Kapil Thirani, Head of Shopsy, Flipkart said that the March edition of the ‘Grand Shopsy Mela’ saw increased seller participation with sellers reporting a 2X surge in growth.

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Quick-commerce firms Zepto, Swiggy Instamart bring home the colour in a record Holi-day

Sales were led by Holi-related items such as colour (gulaal), sweets, pichkaris and flowers. Adjacent categories–white t-shirts, coconut oil–also saw a significant surge in demand, said executives at quick commerce firms.

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Procurement of services on GeM platform grew 205 pc in 2023-24

Procurement of services through the GeM portal witnessed a staggering 205 per cent growth in the current financial year 2023-24, official data showed

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ONDC records over 30,000 food delivery orders on Holi

“Last year, total food orders during the Holi month were 3,000 plus and on Holi, it was less than 100 a day. In contrast, this year during the Holi long weekend (Saturday, Sunday and the holiday itself) we clocked more…

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Amazon’s senior employees may not get a cash pay raise this year

Some of these top employees’ compensation, however, will meaningfully exceed that of last year due to growth in the e-commerce giant’s stock price over the past year, a spokesperson said.