Key Takeaways about Retail Trends in Holiday Crunch Time
The past Cyber Monday and Black Friday season brings a whirlwind of shopping activity, with trends shaping how consumers spend and retailers earn. Salesforce data sheds light on these patterns and reveals insights into shopper behavior and retail strategies. This…
B2C trends will drive the future of B2B commerce
Steve Pruden B2B business leaders treat their industry as a wholly different and more complex ecosystem than what takes place in the B2C realm. And, in fairness, it would be unfair to compare B2B and B2C as apples to apples….
Where Are Marketplaces Going? Insights and Innovations from the 2024 Outlook
The “State of Marketplaces 2023” report sheds light on the dynamic landscape of online marketplaces, offering a comprehensive analysis of trends, strategies, and lessons learned from the past year. This article distills the essence of the report into 11 key…
Parts Town Unlimited grows revenue 25% in 2023
Parts Town Unlimited reported $2.3 billion in 2023 revenue, crediting continued growth in B2B ecommerce from new features. That’s an increase from $1.8 billion in 2022. The Addison, Illinois-based parent company of Parts Town is a commercial kitchen parts and…
DOJ lays siege to Apple’s walled garden
The U.S. Department of Justice announced today it is suing Apple for illegally monopolizing the smartphone market to the detriment of consumers, competitors, developers and others. The suit focuses on Apple’s resistance to cross-platform messaging, the lack of compatibility between…
How Beef ‘O’ Brady’s streamlines customer experience
“We were looking for a seamless customer journey across all of our platforms,” said Heather Boggs, CMO for FSC Franchise Co., the parent company of Beef ‘O’ Brady’s and its sister company, The Brass Tap. “This included loyalty and menu…
A B2B marketplace for architects and designers has designs on Europe
Material Bank, a large B2B marketplace serving the architecture and design industry, is expanding overseas. Since 2019, Material Bank has focused on building up its business base in the U.S., where it operates a digital marketplace combined with a large-scale, robotic…
Transforming content marketing lifecycles with AI
As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. AI tools and large language models…
What Google’s Privacy Sandbox means for the app ecosystem
Mobile advertising underwent an upheaval when Apple enabled the deprecation of the device identifier a couple of years ago. “We already lost about 50% of the ecosystem,” said Itai Cohen, SVP marketing and strategy at Digital Turbine. Now Privacy Sandbox…
Ethical marketing in the age of hidden fees and deceptive pricing
Most of us crave genuine connections and experiences that hold lasting value. We yearn to build trust and engage in interactions beyond mere transactions. Unfortunately, the realities of commerce and associated marketing often pull us in a different direction. Many…
