Ethical marketing in the age of hidden fees and deceptive pricing
Most of us crave genuine connections and experiences that hold lasting value. We yearn to build trust and engage in interactions beyond mere transactions. Unfortunately, the realities of commerce and associated marketing often pull us in a different direction. Many…
Signet Jewelers digital integration falters as sales drop in Q4
Operational and integration challenges on some of Signet Jewelers’ digital banners resulted in lower fulfillment in the retailer’s fiscal 2024 ended Feb. 3, CEO Gina Drosos said in a March 20 earnings call with investors. These digital issues have continued…
Top Digital Marketing Companies: Boost Your Business Now
In today’s digital age, having a strong online presence is crucial for businesses to thrive. With the majority of consumers turning to the internet to research and purchase products or services, it is essential for businesses to effectively reach their…
Mastering AB Testing: Unleashing the Best Results
AB testing, also known as split testing, is a crucial component of digital marketing. It allows marketers to test different variations of their campaigns, websites, and user experiences to determine which one performs better. By conducting AB tests, marketers can…
Maximizing Your Online Presence: The Importance of Search Engine Optimization in Digital Marketing
Search Engine Optimization (SEO) is a crucial aspect of digital marketing that focuses on improving a website’s visibility and ranking in search engine results pages (SERPs). In today’s digital age, where consumers heavily rely on search engines to find information,…
Amazon Business encourages purchases from SMEs in UK
Amazon Business promotes business procurement from SMEs with the introduction of a new feature in the United Kingdom. This feature enables procurement professionals to make targeted purchases from sellers with fewer than 250 employees and less than 50 million euros…
Allegro has launched in Slovakia
Polish online marketplace Allegro has launched in Slovakia, with a dedicated website. The expansion follows the company’s expansion into the Czech Republic last year. The marketplace has already announced plans of future launches in other European countries.
Belgian ecommerce 16.3 billion euros in 2023
Consumers in Belgium spent 16.3 billion euros online last year. Compared to 2022, this is an increase of almost 11 percent. The strong growth was caused by an increase in sales of online services, like package holidays.
European online DIY market worth 56 billion euros
The total European DIY retail sector was valued at 368 billion euros in 2023. And 15.2 percent of that came from ecommerce sales, reaching 56 billion euros. The market’s ecommerce share is estimated to increase 18 percent by 2025, to…
Beyond the store: Retailers providing best end-to-end customer experience in 2024
Excellence in the holistic end-to-end customer experience is what was examined when partnering with Forbes on the 2024 Customer Experience All-Star list.
