CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

Issac Newman

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Zepto experiments with platform fees in profitability push

The firm is charging a platform fee of Rs 2 per order, over handling charges that can range between Rs 5 to Rs 20, depending on factors like order size, location and time of day. This is different from rival…

news

Zepto experiments with platform fees in profitability push

The firm is charging a platform fee of Rs 2 per order, over handling charges that can range between Rs 5 to Rs 20, depending on factors like order size, location and time of day. This is different from rival…

Articles

Target Rolls Out Major Change at Self-Checkout

Retailer debuts Express Self-Checkout to speed up the DIY process

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Stale & cloned data hindering generative AI adoption

Despite viewing generative AI as a competitive edge, only 9% of business leaders have fully implemented it, hampered by stagnant and duplicated data.

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What, Exactly, Is Value to Today’s Shoppers?

Circana, FMI and Oliver Wyman unite to identify definitions, opportunities across eating occasions

Interview with CEO of Nova Post

Serhii Symonov, CEO of Nova Post in Germany, shared what perspectives the company foresees in the German market, what competitive advantages it intends to use to win the favor of private and business clients, and what scaling plans it has…

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Anthropic unveils Claude 3 AI models with boosted intelligence & speed

Anthropic unveils Claude 3, new AI models offering a blend of improved intelligence, speed, and affordability, with the range including a global-leading product and translation capabilities.

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Ace Turtle launches Dockers online with Myntra

“We are excited to expand our relationship with Myntra with the exclusive online marketplace launch for Dockers in India,” said Nitin Chhabra, CEO, Ace Turtle.

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Ace Turtle launches Dockers online with Myntra

“We are excited to expand our relationship with Myntra with the exclusive online marketplace launch for Dockers in India,” said Nitin Chhabra, CEO, Ace Turtle.

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Navigating the cookieless future with cross-functional teams

The shift away from third-party cookies represents a significant change in how advertisers and businesses collect and use data. The change isn’t just a technical issue but will require unprecedented cross-functional collaboration.  Marketing, IT, legal, compliance, customer service teams and…