Navigating the Multi-Dimensional B2B Buyer Journey: The Importance of a Digital Omnichannel Approach
The landscape of B2B purchasing has transformed dramatically in recent years, particularly as organizations adapt to both technological advancements and shifts in buyer behavior. According to a 2023 survey conducted by Digital Commerce 360 and Forrester Research, B2B buyers are…
Adyen Report Reveals Billions in Payment Cost-Saving Potential
In today’s competitive landscape, businesses are constantly seeking ways to reduce operational costs and increase revenue. A recent report from Adyen reveals that companies can save up to 59% on payment costs by optimising their payment strategies. This saving potential…
Twilio Launches Global RCS Messaging to Boost Customer Trust
In a significant move for digital communication, Twilio has announced the global availability of Rich Communication Services (RCS) messaging through its Programmable Messaging and Verify APIs. This development is set to revolutionize how businesses interact with consumers by enhancing traditional…
Oracle NetSuite Unveils New AI Tools to Boost Business Productivity
Oracle NetSuite has made headlines with the announcement of advanced artificial intelligence (AI) tools aimed at enhancing productivity within businesses. These innovative features were showcased at SuiteWorld in Las Vegas and indicate Oracle’s commitment to developing smart solutions that streamline…
California's AI Bill: A Step Towards Responsible AI Regulation
In a significant move towards controlling the rapid development of artificial intelligence (AI), California’s proposed regulation bill, SB 1047, is garnering notable support from professionals across the tech landscape. Specifically, a letter signed by around 120 current and former employees…
Microsoft Hosts Cybersecurity Summit Following Global IT Outage
In an era where digital security threats are increasingly prevalent, Microsoft is taking crucial steps to bolster cybersecurity measures. The company is set to host a cybersecurity summit on September 10, 2024, following a significant global IT outage in July…
Maximizing Engagement: Merging SMS with AI for Personalized Marketing
In today’s competitive digital landscape, customization has become a cornerstone of effective marketing strategies. As businesses strive to capture consumer attention, blending technologies such as artificial intelligence (AI) and SMS offers a powerful approach. This combination allows marketers to craft…
Infinigate Cloud Partners with N-able to Expand EU Cloud Services
In a strategic move set to reshape the European cloud landscape, Infinigate Cloud has announced its partnership with N-able, a leading provider of remote monitoring and management (RMM) software. This collaboration aims to enhance cloud solutions for managed service providers…
The Shift in Retail: Adapting to Consumer Expectations in E-Commerce
In today’s competitive market, e-commerce businesses are faced with the challenge of meeting rapidly evolving consumer expectations. From the way products are presented to the efficiency of checkout processes, every aspect of the online shopping experience plays a critical role…
Irish Government Addresses Apple Tax Ruling: A Shift to Historical Context
On September 10, 2024, the Irish government responded to a European Court of Justice (CJEU) ruling that deemed the country had granted Apple unlawful tax benefits. The ruling, stemming from a 2016 decision, called for Ireland to reclaim approximately €13.8…
