The Rise of Live Shopping in Germany: Trends and Challenges
As digital marketing continues to transform consumer habits worldwide, live shopping is emerging as a significant trend. In Germany, awareness of this innovative shopping experience has risen dramatically over the past few years. According to a recent trend survey conducted…
Google Takes Action Against Fake Reviews: Safeguarding Consumer Trust
In the digital age, where online shopping and service reviews influence consumer decisions, the integrity of review systems is paramount. Fake reviews not only distort the marketplace but can also inflict severe damage on businesses found engaging in deceptive practices….
The Future of E-Commerce: Lessons from China’s Innovative Landscape
In the latest episode of the EGN podcast, Björn Ognibeni, a pioneering voice in digital transformation and co-founder of ChinaBriefs.io and XRLab@MCM, shared invaluable insights into the current state of e-commerce. Hosted by Efe von Thenen, the discussion highlighted a…
Why affiliate programmes aren’t just for big businesses
In the realm of digital marketing, affiliate programmes have emerged as a vital strategy for businesses of all sizes. Traditionally, affiliate marketing has been associated with large corporations like Amazon and AirBnB that have the resources to invest in extensive…
Most firms report sales boost after eCommerce platform switch
In recent years, the landscape of eCommerce has rapidly transformed, pushing businesses to reassess their platforms to stay competitive. A new report by commercetools, titled “State of eCommerce: Replatforming and Migration Trends for 2024,” reveals that a staggering 90% of…
Most firms report sales boost after eCommerce platform switch
The move to switch eCommerce platforms is no small feat, but newly published findings suggest that the effort can pay off significantly in terms of sales and revenue. A recent report from commercetools, titled “State of eCommerce: Replatforming and Migration…
Half of UK Consumers Find Retail Marketing Irrelevant
Recent research conducted by Optimizely has revealed a troubling trend in retail marketing: half of UK consumers perceive the marketing they receive as irrelevant. This insight stems from a survey involving both consumers and marketers, highlighting a significant disconnect between…
How AI portrays generations: beer is the common link
Recent research by AIport and Turing Post has unveiled fascinating insights into how various generative AI models perceive and represent different generational groups. This study, which analyzed over 1,200 AI-generated images across four popular models—Stable Diffusion, Midjourney, YandexART, and ERNIE-ViLG—highlights…
Slow AI Progress in UK Public Sector Due to Budget & Skills
A new report from SAS has brought to light troubling insights regarding the integration of artificial intelligence (AI) in the UK public sector. The study, conducted with Total Research, reveals that only one in five government officials are making significant…
How AI portrays generations: beer is the common link
New research by AIport and Turing Post highlights an intriguing intersection of artificial intelligence, generational stereotypes, and cultural interpretation through the lens of beverage consumption—specifically beer. This study evaluates how generative AI models interpret and depict various generational groups, from…
