Navigating the New Landscape of Gifting: Insights from Somia Farid Silber of Edible Brands
Somia Farid Silber may be newly appointed as CEO at Edible Brands, but her journey with the company has been anything but short. Since joining Edible in a full-time capacity in 2016, she has played a crucial role in rebranding…
Human Element Partners with Sana Commerce to Elevate B2B E-Commerce Solutions
In an era where B2B e-commerce is gaining momentum, the partnership between Human Element and Sana Commerce marks a significant step towards enhancing the technological capabilities available for manufacturers and distributors. This collaboration aims to streamline the complex landscape of…
Christmas Comes Early for Farmers: Black Friday Deals from Conduit AG
As the holiday season approaches, farmers are receiving an unexpected gift: Black Friday deals tailored specifically to their needs by Conduit AG, a leader in sustainable agriculture commerce. The company is on a mission to not only provide essential crop…
The Power of Personalized Marketing in Digital E-Commerce
In today’s rapidly changing digital landscape, businesses must find innovative ways to capture customers’ attention and drive sales. One of the most effective strategies for achieving this is through personalized marketing. This approach tailors marketing messages and shopping experiences to…
E-Commerce Trends to Watch in 2025: Accessibility, AI, AR/VR, and Sustainability
E-commerce is changing quickly, and online retailers must stay ahead of the curve to remain competitive. The trends emerging in 2025 present both challenges and opportunities that will reshape the digital retail landscape. This article examines four pivotal trends: accessibility,…
Cracking the German E-Commerce Market: A Guide to Success
Are you thinking about entering the German e-commerce market? With nearly €80 billion in online sales anticipated in 2023, the appetite for digital shopping in Germany is only set to grow. However, simply establishing a presence on platforms like Amazon…
Navigating Customer Acquisition in a Post-Pandemic Landscape
Cozy Earth provides a compelling case study in adjusting to the shifting tides of customer acquisition in today’s digital marketing environment. Prior to the onset of the pandemic—and even during its early days—Weston Clark, the director of customer retention at…
Sonepar USA Accelerates Digital Growth with New Leadership Appointment
In a bold move to enhance its digital capabilities, Sonepar USA has appointed Heather Naida as the new senior vice president of sales, marketing, and customer experience. This newly created role signifies not just a shift in leadership but a…
Comparing Career Paths: Director of Digital Marketing vs. Chief Marketing Officer in E-Commerce
In the world of e-commerce, the roles of Director of Digital Marketing and Chief Marketing Officer (CMO) are essential for driving business success and growth. Though both positions offer lucrative career paths, they encompass distinct responsibilities, necessary skills, and salary…
Consumers Ready for Online Shopping this Cyber 5
Ready or not, the holiday shopping season is fast approaching, and new insights reveal how consumers are preparing for their seasonal purchases. As we look ahead to the Cyber 5 period—from Thanksgiving through Cyber Monday—data from the National Retail Federation…
