CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

Articles

Microsoft's Formula for the Best Online Customer Experience

In the competitive landscape of e-commerce, providing an exceptional online customer experience is not just a goal; it is essential for survival. Every retailer struggles daily to ensure that the journey from discovery to purchase is smooth and satisfying. This…

Spirit Halloween Morphing into Spirit Christmas This Holiday Season

As the festive season approaches, Spirit Halloween is taking a bold new step by transitioning into Spirit Christmas. This change comes after years of successful pop-up retailing in the fall, making the leap into winter festivities. According to a report…

European E-commerce Turnover Reaches 887 Billion Euros in 2023

In a year marked by shifts in consumer behavior, the B2C e-commerce sector in Europe recorded a substantial turnover of 887 billion euros in 2023. This figure reflects a growth of approximately 3% compared to 2022, when the total was…

PushON Expands Team with New Senior Hires Amid Demand Rise

In the fast-paced world of eCommerce, adaptability is key for businesses looking to maintain a competitive edge. Manchester-based eCommerce consultancy PushON has taken a strategic step in this direction by expanding its marketing team, hiring three seasoned professionals to cater…

Human Managed Unveils White Paper on Federated Learning: A New Era in Data Privacy and Collaboration

Human Managed, a prominent data and artificial intelligence (AI) platform based in Singapore, has recently released a compelling white paper titled “Better Intelligence Is Collective: Unlocking the Potential of AI with Federated Learning.” This document, developed in collaboration with industry…

Reltio Unveils AI Enhancements for Customer 360 Platform

In today’s competitive digital landscape, understanding customer behavior and preferences is crucial for businesses to thrive. Reltio, a leader in customer data management, has recently announced a suite of AI enhancements for its Customer 360 platform. This move aims to…

Brooke Eichhorn Joins Behamics to Lead APAC Partnerships

Behamics has made headlines with the recent appointment of Brooke Eichhorn as its new Head of Commercial Partnerships for the Australia and Asia-Pacific region. Eichhorn, who previously served in key roles at eBay, brings a rich 12-year history of experience…

Building customer loyalty in a fragmented digital ecosystem

Today’s consumers navigate a complex landscape of brand interactions, engaging with businesses through various digital platforms, including websites, social media, mobile apps, and in-store experiences. This complexity creates significant challenges for brands aiming to maintain customer loyalty in a fragmented…

Building customer loyalty in a fragmented digital ecosystem

Today’s consumers engage with brands across a multitude of platforms, from websites and social media to mobile apps and physical store experiences. This fragmented digital landscape presents significant challenges for brands aiming to maintain customer engagement. To thrive, organizations must…

Leadership Change at CVS Health: A New Direction Amid Challenges

CVS Health Corp. is undergoing significant leadership changes that may redefine its future trajectory. With the recent announcement of CEO Karen Lynch stepping down, the company’s president of CVS Caremark, David Joyner, has taken the helm effective October 17. This…