How to Achieve Customer Obsession in B2B Commerce
In today’s competitive B2B landscape, a strong focus on customer needs has become not just a strategy but a necessity. According to Forrester Research Inc.’s report, “The State of Customer Obsession in B2B, 2024,” companies that prioritize customer satisfaction gain…
Navigating the Future of E-Commerce: Key Strategies for Success
The digital landscape of commerce has transformed significantly in the past decade, pushing businesses to adapt their strategies to stay competitive. With the rise of technology and changing consumer behaviors, e-commerce is not just about having an online store; it’s…
Google's AI Summaries in Finance: A Study Reveals Alarming Inaccuracies
In the age of digital information, the reliance on AI to provide quick and efficient answers has rapidly increased. Yet, a recent study conducted by The College Investor raises serious concerns regarding the accuracy of Google’s AI-generated summaries, particularly for…
OnBuy Expands Horizons: A New Era for E-Commerce in Europe and Beyond
OnBuy, a significant player in the UK’s e-commerce landscape, has announced ambitious plans for international expansion that promise to shake up how consumers shop across borders. The company is set to roll out ‘The Cashback Marketplace’ across continental Europe by…
The Rising Significance of Marketplaces in European E-Commerce
The European e-commerce space is witnessing a notable shift, with marketplaces emerging as powerful channels for retailers. In a recent episode of the EGN podcast, Miroslava Biresova from Kaufland Global Marketplace shared insights that underscore this trend, particularly in Germany…
Sage Distribution and Manufacturing Operations: Empowering SMEs in Germany's GDP Shift
In a landscape where small and medium-sized enterprises (SMEs) face growing challenges, Sage has launched its Sage Distribution and Manufacturing Operations (SDMO) in Germany, providing a crucial lifeline for businesses navigating the complexities of today’s market. This innovative ERP solution…
Enhancing E-Commerce Campaigns with Rokt’s Adaptive Content Engine
In the competitive landscape of e-commerce, delivering relevant and engaging content to customers is crucial for maximizing return on ad spend (ROAS). As advertisers seek innovative strategies to enhance their campaigns, Rokt has introduced the Adaptive Content Engine (ACE), a…
Ikea Kiosk Helps Shoppers Find the Perfect Mattress
In an effort to enhance the customer experience, Ikea has introduced an innovative self-service solution called the Upptäcka kiosk. This new technology is designed to assist shoppers in finding the ideal mattress based on their unique sleeping patterns. According to…
Traveloka Sees 127% Surge in Searches After Festival
Traveloka, a leading travel platform in Asia, has reported an impressive 127% increase in searches for flights and accommodations following its recent 10.10 Travel Fest campaign. This surge indicates a significant rise in travel interest post-festival, showcasing how promotional events…
Optimizing E-Commerce Logistics in Europe: Carrier Performance Insights
The European e-commerce logistics market continues to thrive, becoming an essential component of the region’s expanding online retail landscape. With e-commerce sales activities predicted to reach an impressive $745 billion by the end of 2024, and an 8% compound annual…
