How to create a customer journey map
The customer journey map is an essential tool for retailers seeking to enhance their connections with customers. It serves as a visual representation of how customers interact with a brand, enhancing the understanding of their needs and expectations at various…
The Dominance of Shopify in Germany's E-Commerce Landscape: Insights and Implications for SMEs
The e-commerce landscape in Germany is significantly shaped by the choice of software platforms for online stores. Recent findings from a comprehensive study by software provider Uptain reveal that nearly 40 percent of small and medium-sized enterprises (SMEs) operate their…
Boscov’s Prepping to Pilot Self-Checkouts
In a significant move towards modernizing its shopping experience, Boscov’s Department Stores is preparing to pilot self-checkout technology across 14 of its locations. This initiative signals a broader trend in retail, as businesses reevaluate the balance between automation and personalized…
While holiday budgets increase, many consumers cut back on gift spending
As 2024’s holiday season approaches, consumer spending habits are revealing a paradox: while holiday budgets appear to be increasing, many shoppers are planning to cut back on their gift expenditures. According to a recent survey conducted by ESW, over half…
Temu: The E-Commerce App Redefining Online Shopping
With the rise of online shopping, new players often emerge, creating a buzz that quickly captures consumers’ attention. Temu, a U.S.-based online marketplace owned by the Shanghai-based company PDD Holdings, is one such player that has taken the e-commerce world…
Mapp AI Chat: Transforming Data Analysis for Marketers
In the vast world of digital marketing, data is often seen as a double-edged sword. While it holds the potential to guide campaigns and drive results, its complexity can leave many marketers feeling overwhelmed. Enter Mapp AI Chat, a groundbreaking…
Sprii Invests in UK Expansion to Lead Live Shopping Market
In an ambitious move to solidify its position in the burgeoning live shopping industry, e-commerce platform Sprii has announced a substantial investment aimed at expanding its footprint in the United Kingdom. This initiative involves allocating nearly 50% of the company’s…
NSW Launches Series to Boost Exports to ASEAN Markets
The New South Wales (NSW) Government has launched an ambitious series of market update sessions designed to enhance exports to ASEAN markets, reaffirming its commitment to supporting local businesses in international trade. The first session, named ‘ASEAN Market Updates for…
The Rise of B2B Marketplaces in Europe's Diverse E-Commerce Landscape
In recent years, Europe has witnessed a significant evolution in its B2B e-commerce sector. Amidst unique business conditions, cross-border challenges, and varying national markets, one trend remains clear: the ascent of B2B marketplaces. Both European buyers and sellers are turning…
Choosing the Right E-commerce Platform: Key Considerations for Success
In the rapidly evolving e-commerce landscape, businesses must adapt to meet customer expectations and maintain a competitive edge. With global revenues projected to reach $6.3 trillion in 2023, understanding how to select an ideal e-commerce platform becomes crucial for success….
