CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

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Five9 launches new AI product to elevate customer experiences

Five9, a leading cloud contact center vendor, has introduced its latest innovation, AI Knowledge, as part of the Five9 Genius AI Suite. This strategic move aims to significantly elevate customer experiences by utilizing Generative AI (GenAI) alongside extensive contextual data…

Global Industrial names a new top marketer

Global Industrial has taken a significant step in refreshing its leadership by appointing Lisa Goldson Armstrong as the new Chief Marketing Officer and Senior Vice President. This strategic decision is aimed at enhancing the company’s marketing strategies and driving its…

Vinted adjusts policy on shipping options

Vinted, the popular recommerce marketplace, recently faced significant backlash from its UK sellers after announcing an update intended to enhance shipping options for buyers. The proposed changes aimed to provide customers with more flexibility in how they receive their purchases….

Discover and Shop Amazon Products Seamlessly on TikTok

In a significant move that bridges social media and e-commerce, TikTok and Amazon have announced a partnership enabling users to explore and purchase products directly within the TikTok app. This collaboration marks a transformative step towards a more integrated shopping…

Mangopay optimizes ticket sales for Ticombo

Mangopay has taken a significant step forward by partnering with Ticombo, an international ticket marketplace, to enhance the efficiency of global ticket sales. This collaboration focuses on managing the entire payment process, ensuring a seamless experience for both sellers and…

Coscto deploys membership scanners

Costco is rolling out advanced membership scanning devices at its store entrances, a move designed to enhance security and improve customer service. Members will need to scan their membership cards, utilizing either the barcode or QR code, ensuring only authorized…

Overstock leads NRF Hot 25 Retailers List

Overstock has emerged as the fastest-growing retailer in the U.S., a title underscored by its leading position in the National Retail Federation’s 2024 Hot 25 Retailers List. This prestigious ranking, curated by Kantar, a prominent marketing data and consultancy firm,…

JCPenney CIO shares CX insight on $1B transformation

In a recent episode of the CX Innovators podcast, JCPenney’s Chief Information Officer, Sharmeelee Bala, discussed the retailer’s ambitious $1 billion transformation initiative aimed at enhancing the customer experience. This comprehensive strategy is crucial for JCPenney as it seeks to…

How facial recognition secures and simplifies immigration checkpoints in Indonesia

In today’s fast-paced world, efficient border control systems are essential for enhancing security while ensuring smooth travel experiences. Indonesia is at the forefront of this transformation, utilizing facial recognition technology at its immigration checkpoints, particularly in busy areas like Batam…

Shona Petley promoted to CFO at Ascertus

Shona Petley has been promoted to Chief Financial Officer (CFO) at Ascertus, marking a significant development in the company’s financial leadership. Ascertus specializes in document and information lifecycle management solutions tailored for law firms and corporate legal departments throughout the…