CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

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ThredUp introduces new AI tools for search and discovery

ThredUp, a leader in the online resale market, is transforming the shopping experience with the launch of three innovative artificial intelligence (AI)-powered tools. As of August 5, these features aim to simplify how customers discover and shop for items on…

CEO of Office Depot owner calls Q2 earnings results ‘unacceptable’

In a recent financial report, ODP Corporation, the parent company of Office Depot, revealed a troubling 10% decrease in net sales for the second quarter compared to the same period last year. This decline is attributed to a challenging macroeconomic…

Turkey increases customs taxes to curb cross-border ecommerce

The Turkish government is implementing significant tax changes aimed at curbing the growing trend of online consumer orders from foreign ecommerce sites. As ecommerce in Turkey continues to surge, these reforms reflect a strategic move to bolster local businesses and…

ICX Summit: CX leaders offer up retail customer experience predictions

The upcoming ICX Summit, set for September 9-11 in Charlotte, North Carolina, promises to be a pivotal event for retail and brand leaders seeking to enhance customer experience (CX). This year’s focus centers on how technology, particularly artificial intelligence (AI),…

TikTok Shop increases seller fees in the UK

As of September 2nd, TikTok Shop sellers in the United Kingdom will face increased commission fees, moving from 5% to 9%. This change marks the platform’s first hike since it launched its online marketplace in the UK in 2022. Although…

4 Ways Search Merchandising Boosts Online Retail Conversion Rates

In the competitive landscape of e-commerce, maximizing conversion rates is crucial for online retailers. One effective strategy that has gained traction is search merchandising, which provides retailers with enhanced control over their search results. By leveraging this tactic, businesses can…

Inflation frustration drives consumer discount, coupon use

Frustration over rising inflation and interest rates has led to a significant shift in consumer behavior. According to the 2024 Coupon Codes Sentiment Study by SimplyCodes, approximately 60% of U.S. consumers are actively seeking to use promotional, discount, or coupon…

Using AI to draw Gen Y, Gen Z talent into the retail workforce

Attracting talent from Generations Y and Z to the retail workforce requires a fresh approach that integrates artificial intelligence (AI) into human resource strategies. This younger demographic, having grown up with digital technology, seeks not just jobs but meaningful careers…

HP study reveals rise in nation-state attacks on supply chains

A recent HP study reveals a worrying trend of increased nation-state attacks on hardware supply chains, which could have serious implications for businesses worldwide. Conducted by HP Wolf Security, the study surveyed 800 IT and security decision-makers (ITSDMs) and found…

How to boost your reselling efforts in the subscription economy

To enhance your reselling efforts in the rapidly growing subscription economy, particularly within the Software as a Service (SaaS) landscape, it is vital to adopt a strategic approach. With Australia’s SaaS market expected to expand by 25% annually, now is…